Medios mejores que ganen más · Better and more profitable media
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Magazine.
  • When we invest our money, we logically expect the best possible return. And particularly on the long run, as we don't want to keep moving our assets from one place to another. 

Investing in media is no different to investing in other fields:
First we must look for companies geared to serve their customers' needs (perceived by their consumers as customer-oriented).
Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable.
Only then should we opt for a media company, no matter how many articles we've read in regards to media investments as "recession-proof"...

This letter explains why...

    In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies

    When we invest our money, we logically expect the best possible return. And particularly on the long run, as we don’t want to keep moving our assets from one place to another.

    Investing in media is no different to investing in other fields:
    First we must look for companies geared to serve their customers’ needs (perceived by their consumers as customer-oriented).
    Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable.
    Only then should we opt for a media company, no matter how many articles we’ve read in regards to media investments as “recession-proof”…

    This letter explains why…

  • When we first published this article (1995), internet had only been in existence for 2 years, and was just starting to make its presence felt at Mexican universities [the UNAM (National Autonomous University of Mexico)  was the first to have its own network node].  In spite of this, newspaper and magazine sales had already been dropping for years.
Our “newsstands” are more and more appealing ─including María Elena's, the newspaper seller we interviewed for this article, and whose son still assists customers today (2013)─. But a nice looking newsstand cannot protect its owners from products that are less and less appealing to consumers.
And that isn't the only problem: Men comprise an increasing number of newsstand customers, and there are fewer of them all the time, because  ─as she says─ the general public has drifted away from these retailers… Logically, this has affected sales, since obviously a specific part of the public, will always be less numerous than the majority  ─families, those with general interests...─. 
Therefore: Each product must have its own distribution channel, and not all can coexist in the same space…

    The media and their many problems: KIOSKS SLOW DEATH

    When we first published this article (1995), internet had only been in existence for 2 years, and was just starting to make its presence felt at Mexican universities [the UNAM (National Autonomous University of Mexico) was the first to have its own network node]. In spite of this, newspaper and magazine sales had already been dropping for years.
    Our “newsstands” are more and more appealing ─including María Elena’s, the newspaper seller we interviewed for this article, and whose son still assists customers today (2013)─. But a nice looking newsstand cannot protect its owners from products that are less and less appealing to consumers.
    And that isn’t the only problem: Men comprise an increasing number of newsstand customers, and there are fewer of them all the time, because ─as she says─ the general public has drifted away from these retailers… Logically, this has affected sales, since obviously a specific part of the public, will always be less numerous than the majority ─families, those with general interests…─.
    Therefore: Each product must have its own distribution channel, and not all can coexist in the same space…

  • An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

    Have you ever wondered WHAT “MORBID” CONTENTS ARE?

    An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

  • A story where "nothing happens", may hardly prove interesting.  Another one that produces in us a brutal level of anxiety, by accumulating destructive events, cannot sustain itself as the most enjoyable one --as a "long runner" product, either.  In mass media, like everywhere else, the "right" seasoning is difficult to obtain, as different types of contents must be balanced and integrated to produce an enjoyable and memorable "dish", so that it will be able to fulfill its social function without harming society.  This is what this article talks about.

    Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!

    A story where “nothing happens”, may hardly prove interesting. Another one that produces in us a brutal level of anxiety, by accumulating destructive events, cannot sustain itself as the most enjoyable one –as a “long runner” product, either. In mass media, like everywhere else, the “right” seasoning is difficult to obtain, as different types of contents must be balanced and integrated to produce an enjoyable and memorable “dish”, so that it will be able to fulfill its social function without harming society. This is what this article talks about.

  • The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing.  This article, originally published in 1994, witnesses to the unfairness of this myth:  The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs).  And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly...?

    THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

    The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

    The fact is so evident that few –if any, of the media products’ sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

    Contrary to professionally-generated mainstream-media contents, those internet’s contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly “clean” (amiable in regards to the general audiences’ values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction.

    Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
    What are they waiting for to react accordingly…?

  • Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand.  This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer.  Not only does it make us laugh, it also makes us think why in the world we all know these things.  If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    A test about media, YOU JUST WILL LOVE TO ANSWER!

    Once in a while we run across the words “colective aesthetics”, but few can explain to us what they mean in terms anyone can understand. This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one “flunks”, no-one fails to answer. Not only does it make us laugh, it also makes us think why in the world we all know these things. If our brains strive innately to learn and retain them, then –somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

Multimedia.
Specialized papers.
Editors' Choice.
  • Our voices have an almost magical power to attract or repel other people.  And in indigenous cultures –oral and rural ones, mainly–, a person's voice IS the person, as it reflects their soul, their essence, their self. “There is no index of character so sure as the voice”  (Benjamín Disraeli).

In this article we explain how we produce our voice, what impacts on it, why it sounds the way it does, and how to educate it to make a better impression on others...  That is: A better impression, but without lying; only seeking to make our voice reflect who we really are. Struggling to make it beautiful, good and pleasant –yes, but because WE ARE those things as well...

    Everything YOU ALWAYS WANTED TO LEARN ABOUT YOUR VOICE…, but couldn’t find whom to ask!

    Our voices have an almost magical power to attract or repel other people. And in indigenous cultures –oral and rural ones, mainly–, a person's voice IS the person, as it reflects their soul, their essence, their self. “There is no index of character so sure as the voice” (Benjamín Disraeli). In this article we explain how we produce our voice, what impacts on it, why it sounds the way it does, and how to educate it to make a better impression on others... That is: A better impression, but without lying; only seeking to make our voice reflect who we really are. Struggling to make it beautiful, good and pleasant –yes, but because WE ARE those things as well...

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