Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.


Redimensionador de tamaño de fuente


Redimensionador de tamaño de fuente


Robert Phillips, Edelman CEO. Interview in regards to the World Trust Survey 2012
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No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

A quick review of recent news from around the world, confirms the 2012 Edelman Barometer’s conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation.
Let’s consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas –…for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

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THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.
And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects?
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today’s talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better…

SOCIALNOMICS ™, La revolución de las redes sociales
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SOCIALNOMICS ™, the social-media revolution -an exercise for TUNING UP OUR ABILITIES AS EXPERT READERS

An intense, vertiginous, hallucinating, …and absolutely partial video about social networks.
After reviewing what the digital age is bringing to our lives, the authors conclude triumphantly that the modelling force behind this revolution is people. They call it: Socialnomics (TM).
However, and through their own acceptance, it is not the people but consumption of those who are “connected”, which is presently modeling the digital society.
If consumption drives the internet, then, agendas model internet contents -not people. That is: If we keep in mind that people who do not buy or who choose not to buy, who are not connected or who choose not to be connected, are citizens, too, and worthy of their civil rights and our respect, as well.
In other words: People are not in command in the internet (and therefore in the new society that is being built upon it), any more -or any less, than in other media in our days.
Furthermore: We dare to conclude that presently, Socialnomics (TM) implies the substitution of ideals and ideologies we had grown to take into account, for the raw mercantilization of every aspect of our lives.
Only if we realize that this is going on, will we be able to really create a digital society that is good for every human being, that takes everyone –connected or not, into account.

But this video permits us to exercise our reading abilities, in order to go deeper and further than where its authors took us. And this is its true virtue.

Steven Pinker lo atribuye a la tabla rasa
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Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.

Steven Pinker, in his book “The blank slate; the modern denial of human nature”, gathers scientific evidence in regards to the fact that all humans are born equal in terms of those traits which are innate to our species.
This renown neurolinguist talks here about what has been discovered to be essentially human, and why this knowledge has irated so many people, despite the fact that it can save arts, media, and the humanities in general.

Utilizada como portada del vídeo en la sección Multimedia
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Many say that the Digital Revolution –the birth of the internet, mobile (cell) phones, etc.– killed traditional electronic media (radio, tv and cinema), as well as paper media.
Nevertheless, when we analyse media sales-and-consumption statistics around the world –and particularly in the Western world, we realize that they started to lose credibility, reach and financial viability, long before the Digital Age.
This talk makes a quick review of seemingly indestructible mainstream media along centuries and decades of our history –many of whom we are still familiar with, and how and why they met their end.

Steven Pinker, sobre el lenguaje y el pensamiento
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Steven Pinker: On language and thought, …AND THE PREEMINENCE OF CONTENTS IN MEDIA

What interests us in this talk?. The public recognition by a top neurolinguist, that previous to the word –previous to the form, shape and channel we may choose to transmit a message, there is a communicative intention –the content we want to transmit, the message itself. Everything else depends from it, and derives from it, as we will incredibly addapt any available means and resources, to fulfill our communication goal, to transmit our message.

La revolución de los medios de comunicación
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The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES

This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin. Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty…
This kind of signals is key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living.