Blanca de Lizaur, PhD, MA, BA, Content specialist.

For media people

THE WAY OUR BRAIN WORKS, AND HUMAN EXPRESSION. Implications for Literature, Media and research

THE WAY OUR BRAIN WORKS, AND HUMAN EXPRESSION. Implications for Literature, Media and research

Specialized, For media people
1. Introduction They say that Chesterton and his brother Cecil enjoyed such good and lively intellectual discussions, and they became so absorbed in them that they would stop in the middle of the street talking, and it could rain down on them or the sun might set, before they would quit their enjoyable and productive intellectual sword-fights. People who ran into them in the street, went around them, since it was impossible to pass between or separate the two stout gentlemen, who on the other hand were very well-loved by all –even by their enemies–. At the end of the day, and after having taken care of the day's tasks, some would return to ask how they had resolved the dilemma. Thus, in fact “the daily discussion” was beneficial to others too, ...as long as they had been intelligent
In reply to a reader’s letter: <em>TVyNovelas’</em>  print-runs, and when to invest in media companies

In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies

For media people, Para:, Magazine
I eagerly read Edgar Santoyo (a member of the FCPS: School of Social and Political Sciences, UNAM)'s article, about “Espacio 2002”, a yearly event organized by Televisa to connect with Communications students throughout Mexico, and to improve its public image [Humanidades  # 232]. I agree with him that, unfortunately, the majority of professors and researchers in the field of Communications in our country, have never had the opportunity to work in media, with all the consequences this entails: Inexperience and resentment in many of them –true, ...and in many media, a “mafia-gang” style of choosing and developing new hires. I also agree that many intellectuals and researchers automatically belittle everything mainstream mass-media disseminate, as if you could exert any intellectual le
ANGELS WITHOUT WINGS: CONTENT POLICIES IN MEXICAN TELENOVELAS, 1957-1997

ANGELS WITHOUT WINGS: CONTENT POLICIES IN MEXICAN TELENOVELAS, 1957-1997

Specialized, For media people, Para:
  Paper presented at: Representing Mexico: Transnationalism and the politics of culture in Post-revolutionary Mexico International conference sponsored by Yale University and the Woodrow Wilson Center, at the Smithsonian Institution Tower, Washington, D.C., U.S.A., Friday 7th and Saturday 8th, November, 1997. . ANGELS WITHOUT WINGS..., CONTENT POLICIES IN MEXICAN TELENOVELAS (1957-1997) Blanca de Lizaur, U.N.A.M. . TABLE OF CONTENTS: Introduction Telenovelas, what they are The birth of Mexican telenovelas The myth of progress Literature's social function Who decides what can be shown Contents' agenda A short history of religious elements in Mexican telenovelas Religiou
No transaction without TRUST; <em>no trust without evidence of VALUES</em> –But WHOSE values…?

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

Multimedia, For media people, Para:, Videos
1. The 2012 Edelman Trust Barometer [summary regarding Spain] [global summary in English] , the conclusions of which are presented in this video, shows a major drop in credibility and trust, towards almost all institutions, in practically all of the countries included in the study. That said, what's new…? Let us examine a few press headlines from the last three years, chosen at random, to understand what set off this crisis in trust, and the way it is affecting the media: “MGM Studio Files Bankruptcy; Eyes Lender Takeover” [MGM Studios, producers of the James Bond franchise, declare bankruptcy in court]; Jonathan Stempel; Gerald E. McCormick & Dave Zimmerman, eds.; El Economista.es; Nov. / 3 / 2010. “The Music Industry is Dying a Slow Death. Not just because of illegal downloa
WHEN EVEN THE MOST COURAGEOUS CRY…

WHEN EVEN THE MOST COURAGEOUS CRY…

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PAPER PRESENTED AT THE CONFERENCE: "VIEJAS IDEAS, NUEVAS CREENCIAS: MÉXICO HACIA EL SIGLO XXI: LA LITERATURA COMO TRANSGRESORA DE LAS FRONTERAS DE IDENTIDAD" ["OLD IDEAS, NEW BELIEFS: MEXICO TOWARDS THE XXI CENTURY: LITERATURE AND ITS TRANSGRESSION OF IDENTITY BORDERS"], ORGANIZED BY UNIVERSIDAD AUTÓNOMA METROPOLITANA (U.A.M., MÉXICO) AND THE UNIV. OF LOUISVILLE, KENTUCKY (U.S.A.), IN JULY, 1995, IN THE BUILDING THAT HOUSED THE FIRST PRINTING PRESS IN THE AMERICAS, MEXICO CITY, D.F. . VERSION CORRECTED BY AUTHOR: ╺ ═══════════════════════════════════════════════════════════════╸ . THE "IMAGO MUNDI" OF WHEN THE COURAGEOUS WEEP. . “──This is what the king who will reign over you will claim as his rights:He will take your sons and make them serve with his c
Have you ever wondered  WHAT “MORBID” CONTENTS ARE?

Have you ever wondered WHAT “MORBID” CONTENTS ARE?

For media people, Para:, Magazine
In our language, and according to the “Diccionario de la Real Academia Española” (Dictionary of the Royal Spanish Academy), morbid means “a change in health [...], illness”. We may deduce that something is morbid when: 1) “it causes illness”, or 2), “causes unhealthy mental [...] reactions”. In English, and according to the Oxford Dictionary, “morbid” refers to someone “ …characterized by an abnormal and unhealthy interest in disturbing and unpleasant subjects, especially death and disease…”. In literary terminology, a morbid device is used to attract people's attention; it's a “hook”. In previous articles we established that works with family-oriented contents, “cleaner”/"more wholesome" ones (that is: those that least violate the values, ideas and beliefs of their target public), t
Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!

Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!

For media people, Para:, Magazine
There are internationally recognized scientists and thinkers in Mexico.  One of them –and a graduate of our University (UNAM), invented an intravenous serum known as the Sodi polarizing solution, which is commonly used in hospitals all around the world.  I am obviously speaking about Dr. Demetrio Sodi Pallares –may he rest in peace. And all of his research, theories and therapeutic successes arise from a common seminal idea: The certainty that, with respect to our metabolism, an excess of intracellular sodium ions reduces the body’s ability to react adequately to illness. To state this more clearly:  The amount of salt we are used to consume, is bad for our health. A case in point: Western medicine arrived in Kenya long before the Western diet did.  Thanks to this, medical records ha
A test about media, YOU JUST WILL LOVE TO ANSWER!

A test about media, YOU JUST WILL LOVE TO ANSWER!

For media people, Para:, Magazine
In “The mysterious case of the missing spectator”, I made a brief reference to popular, low-end, or low-brow literature as the one that characteristically employs a collective aesthetic. What does this really mean? To clarify the explanation, I’m going to ask you to respond to a few questions regarding various types of works and characters that most of us know and like… . Complete the following sentences, filling the empty spaces with the missing word/s: 1) In a “cops and robbers” story, the “good guy” and the “bad guy” find themselves standing face to face, and one of them yells: “Drop it, buddy, or I’ll blow ___________________!” 2) At the most exciting moment of a romantic story, one of the main characters exclaims: “I’ll never leave you, my darling; nothing and nobody will
Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US  is linked to the blank slate theory.

Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.

Multimedia, For media people, Para:, Videos
In his book The blank slate; the modern denial of human nature (published in 2002), Steven Pinker, MIT and Harvard neurolinguist, gathers scientific evidence that all humans are born with innate traits, which are inherent to our species. In the present talk, Pinker remembers this book and how everyone around him expected it to generate an irated, intense, reaction against –which it did.  Implicitly, Pinker thus accepts the impressive pressure that is exercised over researchers, university teachers and thinkers in general, in order to prevent them from standing for anything that may adversely affect current agendas (political, economic, social...) –their limits differing broadly from the ones most people think. In other words:  Intelectual leaders are subject to the same pressur
If it is not the readers’ fault, WHOM SHOULD WE BLAME…?

If it is not the readers’ fault, WHOM SHOULD WE BLAME…?

For media people, Para:, Magazine
. IN DEFENSE OF POPULAR COMMERCIAL MAGAZINES, NOVELS AND COMICS . I- DO YOUNG PEOPLE TODAY READ? –Don´t young people read?–  I asked myself in a subway station, before a poster encouraging them to read. I must say that at that moment, dozens of young adults walked right by without stopping to read –not Shakespeare or Cervantes, for goodness sake– but a simple notice board. –And the rest of the population? Do they read?–  I could answer the question myself, recalling the results of a survey published not long ago in one of the then nationally distributed newspapers in Mexico (El Heraldo de México; September 30th, 1991). Indeed they do; in spite of the depressing predictions which shed a bitter and fatalistic vision of the future of our society, the majority of those who responded
WHAT HIGHLY EDUCATED PEOPLE READ…, when nobody watches

WHAT HIGHLY EDUCATED PEOPLE READ…, when nobody watches

For media people, Para:, Magazine
Pygmalion and Galatea… A professor gave his graduate students a poem written by a prestigious contemporary writer. A few minutes later he asked them what their favourite lines were, but nobody dared to answer: The poem, in spite of the author's reputation, was simply terrible. And although we have been trained to consider "beautiful" that which possesses great technical skill (even when the message, what is being said, is clearly horrible), the poem in question was not even technically noteworthy. That said, there is a kind of tacit agreement amongst members of the literary world that they should show their high regard and appreciation for works that the rest of them have praised, regardless of their true quality; and thus why many of us have occasionally been forced to praise “highbrow
Steven Pinker: On language and thought, …AND THE PREEMINENCE OF CONTENTS IN MEDIA

Steven Pinker: On language and thought, …AND THE PREEMINENCE OF CONTENTS IN MEDIA

Multimedia, For media people, Videos
In 2007 Steven Pinker, MIT-Harvard neurolinguist, published The Stuff of thought, which complements his magnum The language instinct. Anyone interested in understanding human language and thought, and the miracle of the human word, will enjoy these two books, as well as the present video. Here, Pinker examines the way our human languages work, how they express what happens in our minds, and how the words we choose communicate much more than what we realize we are telling.  He also indicates that through analyzing human languages, we can come to understand both our species and our minds –our nature. The price Pinker pays to stand for the universality of the human species –for the existence of a series of common traits that are innate to us by nature,  is ideological, as ideological is