For everybody Archive

Sumario / Table of contents

  • When we first published this article (1995), internet had only been in existence for 2 years, and was just starting to make its presence felt at Mexican universities [the UNAM (National Autonomous University of Mexico)  was the first to have its own network node].  In spite of this, newspaper and magazine sales had already been dropping for years.
Our “newsstands” are more and more appealing ─including María Elena's, the newspaper seller we interviewed for this article, and whose son still assists customers today (2013)─. But a nice looking newsstand cannot protect its owners from products that are less and less appealing to consumers.
And that isn't the only problem: Men comprise an increasing number of newsstand customers, and there are fewer of them all the time, because  ─as she says─ the general public has drifted away from these retailers… Logically, this has affected sales, since obviously a specific part of the public, will always be less numerous than the majority  ─families, those with general interests...─. 
Therefore: Each product must have its own distribution channel, and not all can coexist in the same space…

    The media and their many problems: KIOSKS SLOW DEATH

    When we first published this article (1995), internet had only been in existence for 2 years, and was just starting to make its presence felt at Mexican universities [the UNAM (National Autonomous University of Mexico) was the first to have its own network node]. In spite of this, newspaper and magazine sales had already been dropping for years. Our “newsstands” are more and more appealing ─including María Elena's, the newspaper seller we interviewed for this article, and whose son still assists customers today (2013)─. But a nice looking newsstand cannot protect its owners from products that are less and less appealing to consumers. And that isn't the only problem: Men comprise an increasing number of newsstand customers, and there are fewer of them all the time, because ─as she says─ the general public has drifted away from these retailers… Logically, this has affected sales, since obviously a specific part of the public, will always be less numerous than the majority ─families, those with general interests...─. Therefore: Each product must have its own distribution channel, and not all can coexist in the same space…

    Continue Reading...

  • In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.  
And precisely because they generate things inside of us  –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects? 
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

    In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects. And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill. That said, what do we know about them?; what are their effects? Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives? Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    Continue Reading...

  • This article was our first project on literary theory (or “poetics”), regarding works produced for popular, mass consumption. It explains how they are characterized by the repetitive and codified use of certain narrative schemas with which the audience is already familiar, and provides examples taken primarily from the telenovela industry. 

It was published long before Hawkin's "memes" (contagious, imitated ideas) became habitual amongst Communications people, and it does not only refer to them, but to the many various elements Literary scholars have analyzed as narrative building blocks in cultures all around the world, for centuries without end.

    MARGINALIZED LITERATURE, a new vision of an everlasting cultural issue

    This article was our first project on literary theory (or “poetics”), regarding works produced for popular, mass consumption. It explains how they are characterized by the repetitive and codified use of certain narrative schemas with which the audience is already familiar, and provides examples taken primarily from the telenovela industry. It was published long before Hawkin's "memes" (contagious, imitated ideas) became habitual amongst Communications people, and it does not only refer to them, but to the many various elements Literary scholars have analyzed as narrative building blocks in cultures all around the world, for centuries without end.

    Continue Reading...

  • An intense, vertiginous, hallucinating,  ...and absolutely partial video about social networks.
After reviewing what the digital age is bringing to our lives, the authors conclude triumphantly that the modelling force behind this revolution is people.  They call it: Socialnomics (TM). 
However, and through their own acceptance, it is not the people but consumption of those who are "connected", which is presently modeling the digital society.
If consumption drives the internet, then, agendas model internet contents -not people. That is: If we keep in mind that people who do not buy or who choose not to buy, who are not connected or who choose not to be connected, are citizens, too, and worthy of  their civil rights and our respect, as well.
In other words: People are not in command in the internet (and therefore in the new society that is being built upon it), any more -or any less, than in other media in our days.
Furthermore: We dare to conclude that presently, Socialnomics (TM) implies the substitution of ideals and ideologies we had grown to take into account, for the raw mercantilization of every aspect of our lives.
Only if we realize that this is going on, will we be able to really create a digital society that is good for every human being, that takes everyone --connected or not, into account.

But this video permits us to exercise our reading abilities, in order to go deeper and further than where its authors took us. And this is its true virtue.

    SOCIALNOMICS ™, the social-media revolution -an exercise for TUNING UP OUR ABILITIES AS EXPERT READERS

    An intense, vertiginous, hallucinating, ...and absolutely partial video about social networks. After reviewing what the digital age is bringing to our lives, the authors conclude triumphantly that the modelling force behind this revolution is people. They call it: Socialnomics (TM). However, and through their own acceptance, it is not the people but consumption of those who are "connected", which is presently modeling the digital society. If consumption drives the internet, then, agendas model internet contents -not people. That is: If we keep in mind that people who do not buy or who choose not to buy, who are not connected or who choose not to be connected, are citizens, too, and worthy of their civil rights and our respect, as well. In other words: People are not in command in the internet (and therefore in the new society that is being built upon it), any more -or any less, than in other media in our days. Furthermore: We dare to conclude that presently, Socialnomics (TM) implies the substitution of ideals and ideologies we had grown to take into account, for the raw mercantilization of every aspect of our lives. Only if we realize that this is going on, will we be able to really create a digital society that is good for every human being, that takes everyone --connected or not, into account. But this video permits us to exercise our reading abilities, in order to go deeper and further than where its authors took us. And this is its true virtue.

    Continue Reading...

  • The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing.  This article, originally published in 1994, witnesses to the unfairness of this myth:  The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs).  And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly...?

    THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

    The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others. The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether: Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction. Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way. What are they waiting for to react accordingly...?

    Continue Reading...

  • Like any other schooling system, Modern formal education in the Western world, tends to reproduce in students a certain mindset -a certain frame of mind, therefore privileging a particular type of intelligence --the literate one in this case, over others. 
We must not forget that this type of intelligence is not the only one humans can access, however:  There are other intellectual abilites which it is also worthwhile to acquire, like those an oral culture appreciates, and which are innate to our species.

If we keep basic concept like this is mind, we will be able to make more accurate assumptions about reality, thus improving the quality of the decisions we make,  the worth of our opinions, and their impact in the world.

This article mentions one clear example: How  the differences between the oral and the literate mindsets, and their intrinsic biases, reduce the possibility of reaching a durable and fair solution for conflicts as serious as the Chiapas rebellion in Mexico, thus gravely affecting the life of a whole nation.  The paradigm shift is another example.
__
This is a short version for the general audience, of a very long specialized article that the Revista Digital Universitaria de la UNAM, published in 2002.

    O, YEE PROUD PRINTED LETTER…!, or How we have come to forget the worth and value of orality and “normality” in the last 100 years.

    Like any other schooling system, Modern formal education in the Western world, tends to reproduce in students a certain mindset -a certain frame of mind, therefore privileging a particular type of intelligence --the literate one in this case, over others. We must not forget that this type of intelligence is not the only one humans can access, however: There are other intellectual abilites which it is also worthwhile to acquire, like those an oral culture appreciates, and which are innate to our species. If we keep basic concept like this is mind, we will be able to make more accurate assumptions about reality, thus improving the quality of the decisions we make, the worth of our opinions, and their impact in the world. This article mentions one clear example: How the differences between the oral and the literate mindsets, and their intrinsic biases, reduce the possibility of reaching a durable and fair solution for conflicts as serious as the Chiapas rebellion in Mexico, thus gravely affecting the life of a whole nation. The paradigm shift is another example. __ This is a short version for the general audience, of a very long specialized article that the Revista Digital Universitaria de la UNAM, published in 2002.

    Continue Reading...

  •       Many say that the Digital Revolution --the birth of the internet, mobile (cell) phones, etc.-- killed traditional electronic media (radio, tv and cinema), as well as paper media.
     Nevertheless, when we analyse media sales-and-consumption statistics around the world --and particularly in the Western world, we realize that they started to lose credibility, reach and financial viability, long before the Digital Age.
     This talk makes a quick review of seemingly indestructible mainstream media along centuries and decades of our history --many of whom we are still familiar with, and how and why they met their end.

    When and WHY MASS MEDIA DIE

    Many say that the Digital Revolution --the birth of the internet, mobile (cell) phones, etc.-- killed traditional electronic media (radio, tv and cinema), as well as paper media. Nevertheless, when we analyse media sales-and-consumption statistics around the world --and particularly in the Western world, we realize that they started to lose credibility, reach and financial viability, long before the Digital Age. This talk makes a quick review of seemingly indestructible mainstream media along centuries and decades of our history --many of whom we are still familiar with, and how and why they met their end.

    Continue Reading...

  • Around 1995-6, a new television company started to broadcast its signal to the Mexican audience.  Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from.  Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries.  Its advertising campaign promised to deliver only truth to a country who hungered for it.  Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference.  Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents. 
In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, ...but never recuperated the audience it had initially attracted and lost.  The audience is smarter than many think...

    NO RETURN ADDRESS? Then how can we tell your message is trustworthy…

    Around 1995-6, a new television company started to broadcast its signal to the Mexican audience. Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from. Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries. Its advertising campaign promised to deliver only truth to a country who hungered for it. Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference. Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents. In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, ...but never recuperated the audience it had initially attracted and lost. The audience is smarter than many think...

    Continue Reading...

  • The amazing facts and positive aspects of the evolution of the internet and its social networks in Spain.

    The evolution of the INTERNET and its social networks in SPAIN, by David Soler

    The amazing facts and positive aspects of the evolution of the internet and its social networks in Spain.

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  • Our voices have an almost magical power to attract or repel other people.  And in indigenous cultures –oral and rural ones, mainly–, a person's voice IS the person, as it reflects their soul, their essence, their self. “There is no index of character so sure as the voice”  (Benjamín Disraeli).

In this article we explain how we produce our voice, what impacts on it, why it sounds the way it does, and how to educate it to make a better impression on others...  That is: A better impression, but without lying; only seeking to make our voice reflect who we really are. Struggling to make it beautiful, good and pleasant –yes, but because WE ARE those things as well...

    Everything YOU ALWAYS WANTED TO LEARN ABOUT YOUR VOICE…, but couldn’t find whom to ask!

    Our voices have an almost magical power to attract or repel other people. And in indigenous cultures –oral and rural ones, mainly–, a person's voice IS the person, as it reflects their soul, their essence, their self. “There is no index of character so sure as the voice” (Benjamín Disraeli). In this article we explain how we produce our voice, what impacts on it, why it sounds the way it does, and how to educate it to make a better impression on others... That is: A better impression, but without lying; only seeking to make our voice reflect who we really are. Struggling to make it beautiful, good and pleasant –yes, but because WE ARE those things as well...

    Continue Reading...

  • This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin.  Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty...
This kind of signals is key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living.

    The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES

    This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin. Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty... This kind of signals is key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living.

    Continue Reading...

  • When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely […]

    ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

    When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely […]

    Continue Reading...

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