A public relations and advertising expert talks about how the internet and social networks have evolved in Spain, and how they have changed our lives. He is clearly partial to them, but knows his subject and offers impressive numbers.
One does wonder, however, why when we talk about media, it is so difficult to find someone who doesn’t fall for the old trap of seeing them as either 100% evil (those whom Umberto Eco would call “apocaliptic”), or 100% good (those whom Eco would call “integrated”), when like every other human reality, media are only means we can use for better or for worse.
If we want to put together the true image of reality, then we need to gather both the lights and the shadows it presents to us.
We already have the lights; we now need to look for the shadows, in order to obtain the “true photograph” of this complex tecnological and social phenomenum.
[ ‘Sorry: It’s in Spanish! But information about the growing number of internet and socialmedia users for other countries, are available all around…
The key here is that the number of users is growing amazingly fast, and that the target audience that is growing the most, is not that of teenagers, but that of people between 35 and 45 years of age.]