Cómo salvar a los medios Archive

  • When we invest our money, we logically expect the best possible return. And particularly on the long run, as we don't want to keep moving our assets from one place to another. 

Investing in media is no different to investing in other fields:
First we must look for companies geared to serve their customers' needs (perceived by their consumers as customer-oriented).
Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable.
Only then should we opt for a media company, no matter how many articles we've read in regards to media investments as "recession-proof"...

This letter explains why...

    In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies

    When we invest our money, we logically expect the best possible return. And particularly on the long run, as we don't want to keep moving our assets from one place to another. Investing in media is no different to investing in other fields: First we must look for companies geared to serve their customers' needs (perceived by their consumers as customer-oriented). Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable. Only then should we opt for a media company, no matter how many articles we've read in regards to media investments as "recession-proof"... This letter explains why...

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  • A quick review of recent news from around the world, confirms the 2012 Edelman Barometer's conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation. 
Let's consider the case of communications media:  A 40% credibility rating in countries like the USA and Europe, where people traditionally <strong>trusted</strong> their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas --...for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

    No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

    A quick review of recent news from around the world, confirms the 2012 Edelman Barometer's conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation. Let's consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse. In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas --...for their own benefit! Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

    Continue Reading...

  • In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.  
And precisely because they generate things inside of us  –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects? 
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

    In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects. And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill. That said, what do we know about them?; what are their effects? Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives? Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    Continue Reading...

  • An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

    Have you ever wondered WHAT “MORBID” CONTENTS ARE?

    An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

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  • The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing.  This article, originally published in 1994, witnesses to the unfairness of this myth:  The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs).  And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly...?

    THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

    The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others. The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether: Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction. Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way. What are they waiting for to react accordingly...?

    Continue Reading...

  • Steven Pinker, in his book "The blank slate; the modern denial of human nature", gathers scientific evidence in regards to the fact that all humans are born equal in terms of those traits which are innate to our species. 
This renown neurolinguist talks here about what has been discovered to be essentially human, and why this knowledge has irated so many people, despite the fact that it can save arts, media, and the humanities in general.

    Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.

    Steven Pinker, in his book "The blank slate; the modern denial of human nature", gathers scientific evidence in regards to the fact that all humans are born equal in terms of those traits which are innate to our species. This renown neurolinguist talks here about what has been discovered to be essentially human, and why this knowledge has irated so many people, despite the fact that it can save arts, media, and the humanities in general.

    Continue Reading...

  •       Many say that the Digital Revolution --the birth of the internet, mobile (cell) phones, etc.-- killed traditional electronic media (radio, tv and cinema), as well as paper media.
     Nevertheless, when we analyse media sales-and-consumption statistics around the world --and particularly in the Western world, we realize that they started to lose credibility, reach and financial viability, long before the Digital Age.
     This talk makes a quick review of seemingly indestructible mainstream media along centuries and decades of our history --many of whom we are still familiar with, and how and why they met their end.

    When and WHY MASS MEDIA DIE

    Many say that the Digital Revolution --the birth of the internet, mobile (cell) phones, etc.-- killed traditional electronic media (radio, tv and cinema), as well as paper media. Nevertheless, when we analyse media sales-and-consumption statistics around the world --and particularly in the Western world, we realize that they started to lose credibility, reach and financial viability, long before the Digital Age. This talk makes a quick review of seemingly indestructible mainstream media along centuries and decades of our history --many of whom we are still familiar with, and how and why they met their end.

    Continue Reading...

  • This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want […]

    FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

    This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want […]

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  • When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely […]

    ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

    When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely […]

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  • Communications media ARE in a terrible financial state; and not only in Spain, but in the better part of the Western world as well.

Last week news-programs loudly celebrated the fact that in 2010 “more Spanish films than ever before” had been shown (…!) in Spanish movie theaters; but this week only a few mentioned the fact that Madrid's movie theaters had 9% fewer patrons than last year... (Report on the Economic and Social Conditions of Madrid's Residents, apud “Qué” (daily newspaper), October 13, 2011, p. 4).

MacLuhan believed that “the media is the message”, because the dizzying developments in the technology we use to transmit media contents, dazzle and appeal to us in-and-of themselves –it calls out for attention like a volcanic eruption would.  That said, the frenentic technological race is coming to an end –in addition to proving to be extraordinarily costly, both for the media as well as for society.  ...And the contents that those in power allow us to transmit, are further and further removed from what their respective societies would naturally and spontaneously choose to consume, if allowed to.

The “ropes” are on fire; and it would appear that few in the world of Communications media –traditional, electronic or digital–, are prepared to risk it all, shouting “water for the ropes!”. The majority are terrified of speaking out, and of admitting that something is terribly wrong.  And therefore they are losing trustworthiness, influence, audience, and money.

As we already said on another occasion:  Every nation needs media; but the media –without its people– cannot exist at all…

    HELP SAVE MEDIA PEOPLE! (artists, creators, producers, publishers, distributors…)

    Communications media ARE in a terrible financial state; and not only in Spain, but in the better part of the Western world as well. Last week news-programs loudly celebrated the fact that in 2010 “more Spanish films than ever before” had been shown (…!) in Spanish movie theaters; but this week only a few mentioned the fact that Madrid's movie theaters had 9% fewer patrons than last year... (Report on the Economic and Social Conditions of Madrid's Residents, apud “Qué” (daily newspaper), October 13, 2011, p. 4). MacLuhan believed that “the media is the message”, because the dizzying developments in the technology we use to transmit media contents, dazzle and appeal to us in-and-of themselves –it calls out for attention like a volcanic eruption would. That said, the frenentic technological race is coming to an end –in addition to proving to be extraordinarily costly, both for the media as well as for society. ...And the contents that those in power allow us to transmit, are further and further removed from what their respective societies would naturally and spontaneously choose to consume, if allowed to. The “ropes” are on fire; and it would appear that few in the world of Communications media –traditional, electronic or digital–, are prepared to risk it all, shouting “water for the ropes!”. The majority are terrified of speaking out, and of admitting that something is terribly wrong. And therefore they are losing trustworthiness, influence, audience, and money. As we already said on another occasion: Every nation needs media; but the media –without its people– cannot exist at all…

    Continue Reading...

  •        Media and internet content specialist. . It all started one day… In 1985, coinciding with my admission to the Hispanic Language and Linguistics B.A. program at the National Autonomous University of Mexico […]

    About me

           Media and internet content specialist. . It all started one day… In 1985, coinciding with my admission to the Hispanic Language and Linguistics B.A. program at the National Autonomous University of Mexico […]

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