A quick review of recent news from around the world, confirms the 2012 Edelman Barometer’s conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation.
Let’s consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas –…for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products’ sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet’s contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly “clean” (amiable in regards to the general audiences’ values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly…?

Steven Pinker, in his book “The blank slate; the modern denial of human nature”, gathers scientific evidence in regards to the fact that all humans are born equal in terms of those traits which are innate to our species.
This renown neurolinguist talks here about what has been discovered to be essentially human, and why this knowledge has irated so many people, despite the fact that it can save arts, media, and the humanities in general.

A brief examination of what highly educated people really read when nobody is watching them, allows us to conclude that it is humanly impossible to refrain from reading popular works –to maintain a “purely highbrow diet” comprised of only elite works.
We put forth the following explanation: Works applauded and esteemed by the elite arts in the last 100 years or so, envision a sordid, bitter, and hopeless world –thus frequently becoming toxic or harmful for their readers’ emotional and general health, as we shall analyse in other articles. A “purely-depressive works” diet would certainly kill its reader.
No wonder most people, and even highly educated ones, tend to prefer popular works, even if they lack the prestige of the “high arts”. What a pity it is, though, that even popular works have been contaminated by the biases that have progressively killed the “high” arts, thus diminishing the spontaneous and joyful pleasure we hope and expect to obtain from them.

Around 1995-6, a new television company started to broadcast its signal to the Mexican audience. Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from. Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries. Its advertising campaign promised to deliver only truth to a country who hungered for it. Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference. Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents.
In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, …but never recuperated the audience it had initially attracted and lost. The audience is smarter than many think…

This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want and need  fun contents in media –that…