- HERE YOU WILL FIND:
- Blanca de Lizaur 's papers, talks and interviews, in regards to traditional mass media, the digital revolution, Cultural Studies, Popular Literature, the social function of language and media, and other related subjects.
- Relevant works by other authors and researchers, commented by her –over 25 years of experience in these fields, work to your advantage!
- Suggestions, comments and interesting material which our readers have generously shared with us (as long as they can be legally reproduced).
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NOTE: Publication frecuency varies. Magazine latest articles
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In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies
01 May 2014 12:00 PM | No Comments -
The media and their many problems: KIOSKS SLOW DEATH
02 March 2013 12:00 PM | No Comments -
Have you ever wondered WHAT “MORBID” CONTENTS ARE?
10 January 2012 12:00 PM | 1 Comment -
Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!
31 December 2011 12:00 PM | No Comments -
THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution
21 November 2011 12:00 PM | 4 Comments -
A test about media, YOU JUST WILL LOVE TO ANSWER!
14 November 2011 7:35 PM | No Comments -
If it is not the readers’ fault, WHOM SHOULD WE BLAME…?
31 October 2011 5:30 PM | No Comments -
O, YEE PROUD PRINTED LETTER…!, or How we have come to forget the worth and value of orality and “normality” in the last 100 years.
24 October 2011 5:30 PM | No Comments -
WHAT HIGHLY EDUCATED PEOPLE READ…, when nobody watches
10 October 2011 5:30 PM | No Comments -
NO RETURN ADDRESS? Then how can we tell your message is trustworthy…
03 October 2011 5:30 PM | No Comments -
How to make a movie say WHAT YOU WANT TO
19 September 2011 5:30 PM | 3 Comments -
IN REGARDS TO “CINDERELLAS”…
12 September 2011 12:00 PM | No Comments -
DOMESTIC PROFESSIONS, a brief “dictionary” for media people
29 August 2011 12:11 PM | 1 Comment -
Everything YOU ALWAYS WANTED TO LEARN ABOUT YOUR VOICE…, but couldn’t find whom to ask!
22 August 2011 5:30 PM | 1 Comment
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Multimedia latest works
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No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?
08 December 2012 12:00 PM | 8 Comments -
THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure
20 January 2012 12:00 PM | No Comments -
SOCIALNOMICS ™, the social-media revolution -an exercise for TUNING UP OUR ABILITIES AS EXPERT READERS
28 November 2011 10:20 AM | 1 Comment -
Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.
07 November 2011 2:22 PM | No Comments -
When and WHY MASS MEDIA DIE
17 October 2011 4:47 PM | No Comments -
Steven Pinker: On language and thought, …AND THE PREEMINENCE OF CONTENTS IN MEDIA
26 September 2011 2:30 PM | 2 Comments -
The evolution of the INTERNET and its social networks in SPAIN, by David Soler
05 September 2011 10:20 AM | 2 Comments -
The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES
15 August 2011 7:23 PM | 21 Comments
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Latest Specialized articles
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THE WAY OUR BRAIN WORKS, AND HUMAN EXPRESSION. Implications for Literature, Media and research
02 May 2014 12:00 PM | 1 Comment -
ANGELS WITHOUT WINGS: CONTENT POLICIES IN MEXICAN TELENOVELAS, 1957-1997
29 March 2014 12:00 PM | 4 Comments -
WHEN EVEN THE MOST COURAGEOUS CRY…
20 February 2012 12:00 PM | 1 Comment -
MARGINALIZED LITERATURE, a new vision of an everlasting cultural issue
20 December 2011 12:00 PM | No Comments
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Contenidos Archive
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In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies
Posted on 1 May, 2014 | No CommentsWhen we invest our money, we logically expect the best possible return. And particularly on the long run, as we don't want to keep moving our assets from one place to another. Investing in media is no different to investing in other fields: First we must look for companies geared to serve their customers' needs (perceived by their consumers as customer-oriented). Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable. Only then should we opt for a media company, no matter how many articles we've read in regards to media investments as "recession-proof"... This letter explains why... -
The media and their many problems: KIOSKS SLOW DEATH
Posted on 2 March, 2013 | No CommentsWhen we first published this article (1995), internet had only been in existence for 2 years, and was just starting to make its presence felt at Mexican universities [the UNAM (National Autonomous University of Mexico) was the first to have its own network node]. In spite of this, newspaper and magazine sales had already been dropping for years. Our “newsstands” are more and more appealing ─including María Elena's, the newspaper seller we interviewed for this article, and whose son still assists customers today (2013)─. But a nice looking newsstand cannot protect its owners from products that are less and less appealing to consumers. And that isn't the only problem: Men comprise an increasing number of newsstand customers, and there are fewer of them all the time, because ─as she says─ the general public has drifted away from these retailers… Logically, this has affected sales, since obviously a specific part of the public, will always be less numerous than the majority ─families, those with general interests...─. Therefore: Each product must have its own distribution channel, and not all can coexist in the same space… -
Have you ever wondered WHAT “MORBID” CONTENTS ARE?
Posted on 10 January, 2012 | 1 CommentAn analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version). -
A test about media, YOU JUST WILL LOVE TO ANSWER!
Posted on 14 November, 2011 | No CommentsOnce in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand. This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer. Not only does it make us laugh, it also makes us think why in the world we all know these things. If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it. -
Why media and society need this content specialist
Posted on 9 October, 2011 | No Comments24-25 years doing research about media contents and sales, have altered the way I understand both society, literature and media. I now know that contents that the reader –the “receiver”, perceives as offensive, […] -
NO RETURN ADDRESS? Then how can we tell your message is trustworthy…
Posted on 3 October, 2011 | No CommentsAround 1995-6, a new television company started to broadcast its signal to the Mexican audience. Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from. Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries. Its advertising campaign promised to deliver only truth to a country who hungered for it. Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference. Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents. In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, ...but never recuperated the audience it had initially attracted and lost. The audience is smarter than many think...