Contenidos Archive

  • When we invest our money, we logically expect the best possible return. And particularly on the long run, as we don't want to keep moving our assets from one place to another. 

Investing in media is no different to investing in other fields:
First we must look for companies geared to serve their customers' needs (perceived by their consumers as customer-oriented).
Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable.
Only then should we opt for a media company, no matter how many articles we've read in regards to media investments as "recession-proof"...

This letter explains why...

    In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies

    When we invest our money, we logically expect the best possible return. And particularly on the long run, as we don't want to keep moving our assets from one place to another. Investing in media is no different to investing in other fields: First we must look for companies geared to serve their customers' needs (perceived by their consumers as customer-oriented). Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable. Only then should we opt for a media company, no matter how many articles we've read in regards to media investments as "recession-proof"... This letter explains why...

    Continue Reading...

  • When we first published this article (1995), internet had only been in existence for 2 years, and was just starting to make its presence felt at Mexican universities [the UNAM (National Autonomous University of Mexico)  was the first to have its own network node].  In spite of this, newspaper and magazine sales had already been dropping for years.
Our “newsstands” are more and more appealing ─including María Elena's, the newspaper seller we interviewed for this article, and whose son still assists customers today (2013)─. But a nice looking newsstand cannot protect its owners from products that are less and less appealing to consumers.
And that isn't the only problem: Men comprise an increasing number of newsstand customers, and there are fewer of them all the time, because  ─as she says─ the general public has drifted away from these retailers… Logically, this has affected sales, since obviously a specific part of the public, will always be less numerous than the majority  ─families, those with general interests...─. 
Therefore: Each product must have its own distribution channel, and not all can coexist in the same space…

    The media and their many problems: KIOSKS SLOW DEATH

    When we first published this article (1995), internet had only been in existence for 2 years, and was just starting to make its presence felt at Mexican universities [the UNAM (National Autonomous University of Mexico) was the first to have its own network node]. In spite of this, newspaper and magazine sales had already been dropping for years. Our “newsstands” are more and more appealing ─including María Elena's, the newspaper seller we interviewed for this article, and whose son still assists customers today (2013)─. But a nice looking newsstand cannot protect its owners from products that are less and less appealing to consumers. And that isn't the only problem: Men comprise an increasing number of newsstand customers, and there are fewer of them all the time, because ─as she says─ the general public has drifted away from these retailers… Logically, this has affected sales, since obviously a specific part of the public, will always be less numerous than the majority ─families, those with general interests...─. Therefore: Each product must have its own distribution channel, and not all can coexist in the same space…

    Continue Reading...

  • A quick review of recent news from around the world, confirms the 2012 Edelman Barometer's conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation. 
Let's consider the case of communications media:  A 40% credibility rating in countries like the USA and Europe, where people traditionally <strong>trusted</strong> their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas --...for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

    No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

    A quick review of recent news from around the world, confirms the 2012 Edelman Barometer's conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation. Let's consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse. In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas --...for their own benefit! Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

    Continue Reading...

  • During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others...  
Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.*

Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante's movies in Mexico,  offers us a privileged channel to unveiling and understanding our deeper reality ─our "true reality", as Carlos Bousoño would say.
.
       The present paper illustrates the point, better than a thick volume of theoretical frameworks.

    WHEN EVEN THE MOST COURAGEOUS CRY…

    During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others... Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.* Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante's movies in Mexico, offers us a privileged channel to unveiling and understanding our deeper reality ─our "true reality", as Carlos Bousoño would say. . The present paper illustrates the point, better than a thick volume of theoretical frameworks.

    Continue Reading...

  • In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.  
And precisely because they generate things inside of us  –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects? 
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

    In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects. And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill. That said, what do we know about them?; what are their effects? Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives? Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    Continue Reading...

  • An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

    Have you ever wondered WHAT “MORBID” CONTENTS ARE?

    An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

    Continue Reading...

  • A story where "nothing happens", may hardly prove interesting.  Another one that produces in us a brutal level of anxiety, by accumulating destructive events, cannot sustain itself as the most enjoyable one --as a "long runner" product, either.  In mass media, like everywhere else, the "right" seasoning is difficult to obtain, as different types of contents must be balanced and integrated to produce an enjoyable and memorable "dish", so that it will be able to fulfill its social function without harming society.  This is what this article talks about.

    Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!

    A story where "nothing happens", may hardly prove interesting. Another one that produces in us a brutal level of anxiety, by accumulating destructive events, cannot sustain itself as the most enjoyable one --as a "long runner" product, either. In mass media, like everywhere else, the "right" seasoning is difficult to obtain, as different types of contents must be balanced and integrated to produce an enjoyable and memorable "dish", so that it will be able to fulfill its social function without harming society. This is what this article talks about.

    Continue Reading...

  • The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing.  This article, originally published in 1994, witnesses to the unfairness of this myth:  The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs).  And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly...?

    THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

    The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others. The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether: Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction. Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way. What are they waiting for to react accordingly...?

    Continue Reading...

  • Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand.  This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer.  Not only does it make us laugh, it also makes us think why in the world we all know these things.  If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    A test about media, YOU JUST WILL LOVE TO ANSWER!

    Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand. This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer. Not only does it make us laugh, it also makes us think why in the world we all know these things. If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    Continue Reading...

  • Like any other schooling system, Modern formal education in the Western world, tends to reproduce in students a certain mindset -a certain frame of mind, therefore privileging a particular type of intelligence --the literate one in this case, over others. 
We must not forget that this type of intelligence is not the only one humans can access, however:  There are other intellectual abilites which it is also worthwhile to acquire, like those an oral culture appreciates, and which are innate to our species.

If we keep basic concept like this is mind, we will be able to make more accurate assumptions about reality, thus improving the quality of the decisions we make,  the worth of our opinions, and their impact in the world.

This article mentions one clear example: How  the differences between the oral and the literate mindsets, and their intrinsic biases, reduce the possibility of reaching a durable and fair solution for conflicts as serious as the Chiapas rebellion in Mexico, thus gravely affecting the life of a whole nation.  The paradigm shift is another example.
__
This is a short version for the general audience, of a very long specialized article that the Revista Digital Universitaria de la UNAM, published in 2002.

    O, YEE PROUD PRINTED LETTER…!, or How we have come to forget the worth and value of orality and “normality” in the last 100 years.

    Like any other schooling system, Modern formal education in the Western world, tends to reproduce in students a certain mindset -a certain frame of mind, therefore privileging a particular type of intelligence --the literate one in this case, over others. We must not forget that this type of intelligence is not the only one humans can access, however: There are other intellectual abilites which it is also worthwhile to acquire, like those an oral culture appreciates, and which are innate to our species. If we keep basic concept like this is mind, we will be able to make more accurate assumptions about reality, thus improving the quality of the decisions we make, the worth of our opinions, and their impact in the world. This article mentions one clear example: How the differences between the oral and the literate mindsets, and their intrinsic biases, reduce the possibility of reaching a durable and fair solution for conflicts as serious as the Chiapas rebellion in Mexico, thus gravely affecting the life of a whole nation. The paradigm shift is another example. __ This is a short version for the general audience, of a very long specialized article that the Revista Digital Universitaria de la UNAM, published in 2002.

    Continue Reading...

  • 24-25 years doing research about media contents and sales, have altered the way I understand both society, literature and media. I now know that contents that the reader –the “receiver”, perceives as offensive, […]

    Why media and society need this content specialist

    24-25 years doing research about media contents and sales, have altered the way I understand both society, literature and media. I now know that contents that the reader –the “receiver”, perceives as offensive, […]

    Continue Reading...

  • Around 1995-6, a new television company started to broadcast its signal to the Mexican audience.  Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from.  Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries.  Its advertising campaign promised to deliver only truth to a country who hungered for it.  Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference.  Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents. 
In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, ...but never recuperated the audience it had initially attracted and lost.  The audience is smarter than many think...

    NO RETURN ADDRESS? Then how can we tell your message is trustworthy…

    Around 1995-6, a new television company started to broadcast its signal to the Mexican audience. Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from. Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries. Its advertising campaign promised to deliver only truth to a country who hungered for it. Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference. Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents. In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, ...but never recuperated the audience it had initially attracted and lost. The audience is smarter than many think...

    Continue Reading...

Página 1 de 212