Blanca de Lizaur, PhD, MA, BA, Content specialist.

Tag: Credibilidad

The media and their many problems: KIOSKS SLOW DEATH

The media and their many problems: KIOSKS SLOW DEATH

For everybody, Para:, Magazine
We find some foreign cities both amazing and disappointing. Their broad boulevards, mile-long blocks, mirrored buildings, cleanliness and order, amaze us. Their barren sidewalks, cold coffee shops (literally freezing, since the air conditioning is used to “drive” people out, so other customers can occupy the tables quickly), and the lack of the bustle and chatter of people are ...disenchanting. Seeing somebody else on the street, in fact, doesn't make one feel safer; it may even scare you. Our cities have “life” because there are people out walking, musicians, street markets, people at their windows, human groups of all ages chatting excitedly ─or just playing─, newsstands, touts, con artists everywhere…; and coffee shops or food stalls along the sidewalks and in the squares, with temperat...
No transaction without TRUST; <em>no trust without evidence of VALUES</em> –But WHOSE values…?

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

Multimedia, For media people, Para:, Videos
1. The 2012 Edelman Trust Barometer [summary regarding Spain] [global summary in English] , the conclusions of which are presented in this video, shows a major drop in credibility and trust, towards almost all institutions, in practically all of the countries included in the study. That said, what's new…? Let us examine a few press headlines from the last three years, chosen at random, to understand what set off this crisis in trust, and the way it is affecting the media: “MGM Studio Files Bankruptcy; Eyes Lender Takeover” [MGM Studios, producers of the James Bond franchise, declare bankruptcy in court]; Jonathan Stempel; Gerald E. McCormick & Dave Zimmerman, eds.; El; Nov. / 3 / 2010. “The Music Industry is Dying a Slow Death. Not just because of illegal downloa...
THE POWER OF SOUND –…by its effects you shall know it;  talk by Julian Treasure

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

Multimedia, For everybody, Para:, Videos
When one of us wants to communicate with others, we figure out how we can make use of the resources at our disposal, to do so. This means that for purposes of communication, a series of processes aimed ultimately at the expression of our message are deployed –causing it to reach the person we want to receive it–. We have many ways to achieve this. For example: We can express ourselves using sounds, voice, gestures, actions, and by illustration (through the use of images, alphabets, ideograms or codes); as well as through dramatizations… And regardless of whether this is achieved using natural or artifical means (or methods, or technologies), new or old ones –like electronic media and mobile devices–. What matters here, is not so much which means we choose, as what message we are e...
Have you ever wondered  WHAT “MORBID” CONTENTS ARE?

Have you ever wondered WHAT “MORBID” CONTENTS ARE?

For media people, Para:, Magazine
In our language, and according to the “Diccionario de la Real Academia Española” (Dictionary of the Royal Spanish Academy), morbid means “a change in health [...], illness”. We may deduce that something is morbid when: 1) “it causes illness”, or 2), “causes unhealthy mental [...] reactions”. In English, and according to the Oxford Dictionary, “morbid” refers to someone “ …characterized by an abnormal and unhealthy interest in disturbing and unpleasant subjects, especially death and disease…”. In literary terminology, a morbid device is used to attract people's attention; it's a “hook”. In previous articles we established that works with family-oriented contents, “cleaner”/"more wholesome" ones (that is: those that least violate the values, ideas and beliefs of their target public), t...