Audience – Medios mejores que ganen más

Feb 20 2012 by Blanca de Lizaur, PhD, MA, BA 1 Comment

WHEN EVEN THE MOST COURAGEOUS CRY…

PAPER PRESENTED AT THE CONFERENCE: "VIEJAS IDEAS, NUEVAS CREENCIAS: MÉXICO HACIA EL SIGLO XXI: LA LITERATURA COMO TRANSGRESORA DE LAS FRONTERAS DE IDENTIDAD" ["OLD IDEAS, NEW BELIEFS: MEXICO TOWARDS THE XXI CENTURY: LITERATURE AND ITS TRANSGRESSION OF IDENTITY BORDERS"], ORGANIZED BY UNIVERSIDAD AUTÓNOMA METROPOLITANA (U.A.M., MÉXICO) AND THE UNIV. OF LOUISVILLE, KENTUCKY (U.S.A.), IN JULY, 1995, IN THE BUILDING THAT HOUSED THE FIRST PRINTING PRESS IN THE AMERICAS, MEXICO CITY, D.F. . VERSION CORRECTED BY AUTHOR: ╺ ═══════════════════════════════════════════════════════════════╸ . THE "IMAGO MUNDI" OF WHEN THE COURAGEOUS WEEP. . “──This is what the king who will reign over you will claim as his rights:He will take your sons and make them serve with his c

Nov 28 2011 by Blanca de Lizaur, PhD, MA, BA 1 Comment

SOCIALNOMICS ™, the social-media revolution -an exercise for TUNING UP OUR ABILITIES AS EXPERT READERS

Multimedia, For everybody, Para:, Videos

An intense, vertiginous, hallucinating, captivating, ...and absolutely partial video about social networks. The information it gathers is impressive and important, indeed. But it falls into an old trap: It focuses only and triumphantly on the positive aspects of this phenomenum, and closes its eyes at the negative ones -like the risks it implies, too. Only truth frees us; and a true image of reality must show both its lights and its shadows. When someone omits half or part of this image -no matter which one they hide, that person or institution is hiding from us information we need to take into account. We need to remain neutral -that is: in touch with the whole of reality, with both and all parts of it, in order to make good decisions -those that will actually help us survive

Nov 21 2011 by Blanca de Lizaur, PhD, MA, BA 4 Comments

THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

For everybody, Para:, Magazine

An important producer mentioned his concern that film –as in the complete experience of going to the cinema– was dying. There has been a progressive, constant and noteworthy decline in the number of spectators going to the movies over the last 30 years (not necessarily in the amount of money generated by these spectators, as box office prices have raised enormously during the same period). In part, he blamed the economic crisis; but more importantly –and along with many others in the business, he blamed “videos” for the audience decline. Who would want to go out to the movie theater when you can enjoy the film right at home, for free or for little? Of course this sounds both logical and reasonable; however it lacks appropriate contextualization. Why? If “videos” were the only culpri

Sep 19 2011 by Blanca de Lizaur, PhD, MA, BA 3 Comments

How to make a movie say WHAT YOU WANT TO

For audiences, Magazine

. An author's message... Many years ago, one of my university professors refused to explain what “the message” of a literary work is, because he himself didn´t understand what it was. I soon realized that he did know, but was cleverly avoiding confrontation with his students in regards to values, ideas and beliefs, given that the “message” of a story usually exposes its author’s ideology. The ideology –and this is important– colors every piece of information we transmit, and particularly every literary work, every work of art, every mass media product. Ideology, in fact, intensifies (positively or negatively) the feelings these works awaken in us. Consequently, the “politically correct” version (that is: the “ideology-neutral” version) of a tale such as Snow White is perceived

Aug 15 2011 by Blanca de Lizaur, PhD, MA, BA 21 Comments

The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES

Multimedia, For audiences, For everybody, Videos

This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin. Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty... Or the statement that each of us builds his/her own reality and identity, temporarily, mutating even in contradictory ways, and for a low or high –but always painful, price (in the realm of Gnosticism, not even friendship is free...). This kind of signals are key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living. Despite

Aug 5 2011 by Blanca de Lizaur, PhD, MA, BA No Comments

ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

For everybody

When we study colective aesthetics --like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely from this rich catalogue of cultural elements we all own, as we explained in one of our articles ("A test about media..."). And because of this, creators must redefine themselves as spokesperson of their audiences' values, ideas and beliefs, identify with his/her readers/viewers/listeners, think the way they do, feel with them, and create for and with them. That is why it becomes so difficult to separate those articles that may interest creators, from those that may interest their audiences. And that is whay we have gatheres articles that interest both of them in this section: