Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

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Redimensionador de tamaño de fuente

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Redimensionador de tamaño de fuente

Estética colectiva

Specialized For media people Para:

WHEN EVEN THE MOST COURAGEOUS CRY…

During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others…
Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.*

Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante’s movies in Mexico, offers us a privileged channel to unveiling and understanding our deeper reality ─our “true reality”, as Carlos Bousoño would say.
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The present paper illustrates the point, better than a thick volume of theoretical frameworks.

Multimedia For everybody Para: Videos

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.
And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects?
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today’s talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better…

© Prudencio Alvarez
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MARGINALIZED LITERATURE, a new vision of an everlasting cultural issue

This article was our first project on literary theory (or “poetics”), regarding works produced for popular, mass consumption. It explains how they are characterized by the repetitive and codified use of certain narrative schemas with which the audience is already familiar, and provides examples taken primarily from the telenovela industry.

It was published long before Hawkin’s “memes” (contagious, imitated ideas) became habitual amongst Communications people, and it does not only refer to them, but to the many various elements Literary scholars have analyzed as narrative building blocks in cultures all around the world, for centuries without end.

For media people Para: Magazine

A test about media, YOU JUST WILL LOVE TO ANSWER!

Once in a while we run across the words “colective aesthetics”, but few can explain to us what they mean in terms anyone can understand. This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one “flunks”, no-one fails to answer. Not only does it make us laugh, it also makes us think why in the world we all know these things. If our brains strive innately to learn and retain them, then –somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.