Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

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Redimensionador de tamaño de fuente

Eugenia Revueltas Acevedo

© Prudencio Alvarez
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MARGINALIZED LITERATURE, a new vision of an everlasting cultural issue

This article was our first project on literary theory (or “poetics”), regarding works produced for popular, mass consumption. It explains how they are characterized by the repetitive and codified use of certain narrative schemas with which the audience is already familiar, and provides examples taken primarily from the telenovela industry.

It was published long before Hawkin’s “memes” (contagious, imitated ideas) became habitual amongst Communications people, and it does not only refer to them, but to the many various elements Literary scholars have analyzed as narrative building blocks in cultures all around the world, for centuries without end.

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When and WHY MASS MEDIA DIE

Many say that the Digital Revolution –the birth of the internet, mobile (cell) phones, etc.– killed traditional electronic media (radio, tv and cinema), as well as paper media.
Nevertheless, when we analyse media sales-and-consumption statistics around the world –and particularly in the Western world, we realize that they started to lose credibility, reach and financial viability, long before the Digital Age.
This talk makes a quick review of seemingly indestructible mainstream media along centuries and decades of our history –many of whom we are still familiar with, and how and why they met their end.