Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

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Redimensionador de tamaño de fuente

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Redimensionador de tamaño de fuente

La usurpadora

© Lunamarina
For audiences Magazine

IN REGARDS TO “CINDERELLAS”…

People desultorily dismiss Mexican/HispanicAmerican telenovelas wholesale; and they praise and value programs made elsewhere in the same uncritical way –for example: those from the United States–, without engaging in a case-by-case analysis of each to decide if what is being promoted is useful or beneficial for society, or not.

This article examines several fictional works based on the Cinderella schema –“La niñera” (Nanny Fine), and some telenovelas written by Carlos Romero–, to show that the locally produced works –the Mexican ones– are in fact superior to the imported series, precisely because of the values, ideas and beliefs extolled by each culture.