Blanca de Lizaur, PhD, MA, BA, Content specialist.

Tag: Lágrimas risas y amor

THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

For everybody, Para:, Magazine
An important producer mentioned his concern that film –as in the complete experience of going to the cinema– was dying. There has been a progressive, constant and noteworthy decline in the number of spectators going to the movies over the last 30 years (not necessarily in the amount of money generated by these spectators, as box office prices have raised enormously during the same period).   In part, he blamed the economic crisis; but more importantly –and along with many others in the business, he blamed “videos” for the audience decline.  Who would want to go out to the movie theater when you can enjoy the film right at home, for free or for little? Of course this sounds both logical and reasonable; however it lacks appropriate contextualization. Why?  If “videos” were the only culpri
When and WHY MASS MEDIA DIE

When and WHY MASS MEDIA DIE

Multimedia, For everybody, Para:, Videos
1st International Conference ‘A favor de lo mejor’ [In favour of what is best, in media], National Auditorium, Mexico City, D.F. Panel: The horizon ahead (for mass media), April, 21st, 1999, 5pm. Transcription --corrected by author: ¿WHEN AND WHY MEDIA DIE...? Along the centuries, many wars have been fought on paper;let us now talk about those spontaneously fought by consumers... I have very little time to convey to you the results of 14 years of research –14 years during which I have studied what people want to see and hear in the media. Today I will present what I consider the most surprising conclusion arising from my work, something even I could not anticipate at the outset of my studies. I will limit myself to the discussion of this one discovery, because you, my au