Blanca de Lizaur, PhD, MA, BA, Content specialist.

Tag: Los medios y la literatura popular

WHEN EVEN THE MOST COURAGEOUS CRY…

WHEN EVEN THE MOST COURAGEOUS CRY…

Specialized, For media people, Para:
PAPER PRESENTED AT THE CONFERENCE: "VIEJAS IDEAS, NUEVAS CREENCIAS: MÉXICO HACIA EL SIGLO XXI: LA LITERATURA COMO TRANSGRESORA DE LAS FRONTERAS DE IDENTIDAD" ["OLD IDEAS, NEW BELIEFS: MEXICO TOWARDS THE XXI CENTURY: LITERATURE AND ITS TRANSGRESSION OF IDENTITY BORDERS"], ORGANIZED BY UNIVERSIDAD AUTÓNOMA METROPOLITANA (U.A.M., MÉXICO) AND THE UNIV. OF LOUISVILLE, KENTUCKY (U.S.A.), IN JULY, 1995, IN THE BUILDING THAT HOUSED THE FIRST PRINTING PRESS IN THE AMERICAS, MEXICO CITY, D.F. . VERSION CORRECTED BY AUTHOR: ╺ ═══════════════════════════════════════════════════════════════╸ . THE "IMAGO MUNDI" OF WHEN THE COURAGEOUS WEEP. . “──This is what the king who will reign over you will claim as his rights:He will take your sons and make them serve with his c
Have you ever wondered  WHAT “MORBID” CONTENTS ARE?

Have you ever wondered WHAT “MORBID” CONTENTS ARE?

For media people, Para:, Magazine
In our language, and according to the “Diccionario de la Real Academia Española” (Dictionary of the Royal Spanish Academy), morbid means “a change in health [...], illness”. We may deduce that something is morbid when: 1) “it causes illness”, or 2), “causes unhealthy mental [...] reactions”. In English, and according to the Oxford Dictionary, “morbid” refers to someone “ …characterized by an abnormal and unhealthy interest in disturbing and unpleasant subjects, especially death and disease…”. In literary terminology, a morbid device is used to attract people's attention; it's a “hook”. In previous articles we established that works with family-oriented contents, “cleaner”/"more wholesome" ones (that is: those that least violate the values, ideas and beliefs of their target public), t
MARGINALIZED LITERATURE, a new vision of an everlasting cultural issue

MARGINALIZED LITERATURE, a new vision of an everlasting cultural issue

Specialized, For everybody, Para:
This article is devoted to a literary and cultural format that has existed for centuries, not as a particular or singular work, but rather as a constant perpetuation of definable narrative schemas –schemas that always adapted to the latest technology available. . In the realm of “elite” culture, it is considered acceptable to discuss, for example, the timeless nature of art or the validity of the slogan ars pro artis (art for art's sake), since, as Souto says, there is a certain “timelessness in art, that cleanly demarcates the author's interests, as they fade away in the light of the poetic reality by which the work transcends.[1] In the realm of popular culture, however, we do not talk –perhaps– about timeless works, so much as timeless schemas: There is nothing as short-lived a
THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

For everybody, Para:, Magazine
An important producer mentioned his concern that film –as in the complete experience of going to the cinema– was dying. There has been a progressive, constant and noteworthy decline in the number of spectators going to the movies over the last 30 years (not necessarily in the amount of money generated by these spectators, as box office prices have raised enormously during the same period).   In part, he blamed the economic crisis; but more importantly –and along with many others in the business, he blamed “videos” for the audience decline.  Who would want to go out to the movie theater when you can enjoy the film right at home, for free or for little? Of course this sounds both logical and reasonable; however it lacks appropriate contextualization. Why?  If “videos” were the only culpri
A test about media, YOU JUST WILL LOVE TO ANSWER!

A test about media, YOU JUST WILL LOVE TO ANSWER!

For media people, Para:, Magazine
In “The mysterious case of the missing spectator”, I made a brief reference to popular, low-end, or low-brow literature as the one that characteristically employs a collective aesthetic. What does this really mean? To clarify the explanation, I’m going to ask you to respond to a few questions regarding various types of works and characters that most of us know and like… . Complete the following sentences, filling the empty spaces with the missing word/s: 1) In a “cops and robbers” story, the “good guy” and the “bad guy” find themselves standing face to face, and one of them yells: “Drop it, buddy, or I’ll blow ___________________!” 2) At the most exciting moment of a romantic story, one of the main characters exclaims: “I’ll never leave you, my darling; nothing and nobody will
If it is not the readers’ fault, WHOM SHOULD WE BLAME…?

If it is not the readers’ fault, WHOM SHOULD WE BLAME…?

For media people, Para:, Magazine
. IN DEFENSE OF POPULAR COMMERCIAL MAGAZINES, NOVELS AND COMICS . I- DO YOUNG PEOPLE TODAY READ? –Don´t young people read?–  I asked myself in a subway station, before a poster encouraging them to read. I must say that at that moment, dozens of young adults walked right by without stopping to read –not Shakespeare or Cervantes, for goodness sake– but a simple notice board. –And the rest of the population? Do they read?–  I could answer the question myself, recalling the results of a survey published not long ago in one of the then nationally distributed newspapers in Mexico (El Heraldo de México; September 30th, 1991). Indeed they do; in spite of the depressing predictions which shed a bitter and fatalistic vision of the future of our society, the majority of those who responded
When and WHY MASS MEDIA DIE

When and WHY MASS MEDIA DIE

Multimedia, For everybody, Para:, Videos
1st International Conference ‘A favor de lo mejor’ [In favour of what is best, in media], National Auditorium, Mexico City, D.F. Panel: The horizon ahead (for mass media), April, 21st, 1999, 5pm. Transcription --corrected by author: ¿WHEN AND WHY MEDIA DIE...? Along the centuries, many wars have been fought on paper;let us now talk about those spontaneously fought by consumers... I have very little time to convey to you the results of 14 years of research –14 years during which I have studied what people want to see and hear in the media. Today I will present what I consider the most surprising conclusion arising from my work, something even I could not anticipate at the outset of my studies. I will limit myself to the discussion of this one discovery, because you, my au
WHAT HIGHLY EDUCATED PEOPLE READ…, when nobody watches

WHAT HIGHLY EDUCATED PEOPLE READ…, when nobody watches

For media people, Para:, Magazine
Pygmalion and Galatea… A professor gave his graduate students a poem written by a prestigious contemporary writer. A few minutes later he asked them what their favourite lines were, but nobody dared to answer: The poem, in spite of the author's reputation, was simply terrible. And although we have been trained to consider "beautiful" that which possesses great technical skill (even when the message, what is being said, is clearly horrible), the poem in question was not even technically noteworthy. That said, there is a kind of tacit agreement amongst members of the literary world that they should show their high regard and appreciation for works that the rest of them have praised, regardless of their true quality; and thus why many of us have occasionally been forced to praise “highbrow
How to make a movie say WHAT YOU WANT TO

How to make a movie say WHAT YOU WANT TO

For audiences, Magazine
. An author's message... Many years ago, one of my university professors refused to explain what “the message” of a literary work is, because he himself didn´t understand  what it was.  I soon realized that he did know, but was cleverly avoiding confrontation with his students in regards to values, ideas and beliefs, given that the “message” of a story  usually exposes its author’s ideology. The ideology ­­–and this is important– colors every piece of information we transmit, and particularly every literary work, every work of art, every mass media product.  Ideology, in fact, intensifies (positively or negatively) the feelings these works awaken in us. Consequently, the “politically correct” version (that is: the “ideology-neutral” version)  of a tale such as Snow White  is perceived
DOMESTIC PROFESSIONS, a brief “dictionary” for media people

DOMESTIC PROFESSIONS, a brief “dictionary” for media people

For media people, Magazine
Our telenovela writers have gleefully decided to call nannies "governesses", without having the slightest idea what differentiates them. Their goal, quite laudable, is to encourage us to talk about them with more respect. To do this, in my opinion, we do not need to assault our language, but rather bear in mind they are human beings, and that we need them very much, in this world in which both the father and the mother are often forced to work out of the home. In the Judeo-Christian world, the domestic worker maintains a complex relationship with his employers, half professional, half familial. The obligations set out by Judeo-Christian religions for the employer of a domestic worker, are quite similar to those a head of family has regarding his relatives. In Spanish they were cal...
FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

For audiences
This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want and need  fun contents in media --that is:  to have an appropriate amount of fun,  in a way and amount that seems healthy to our plurisecular cultures. That is why we will gather those of our articles that may interest consumers more, in the  "For audiences (parents, teachers...)"  section of this web. We hope you will like them.  We also hope you will soon start sharing with us your experiences, projects, ideas and material --we'll do our best to accomodate them here, as long as their reproduction is possible, relevant and legal. Welcome home!  Better and more profitable media
ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

For everybody
When we study colective aesthetics --like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely from this rich catalogue of cultural elements we all own, as we explained in one of our articles ("A test about media...").  And because of this, creators must redefine themselves as spokesperson of their audiences' values, ideas and beliefs, identify with his/her readers/viewers/listeners, think the way they do, feel with them, and create for and with them. That is why it becomes so difficult to separate those articles that may interest creators, from those that may interest their audiences.  And that is whay we have gatheres articles that interest both of them in this section: