Blanca de Lizaur, PhD, MA, BA, Content specialist.

Tag: Mediación cultural

THE WAY OUR BRAIN WORKS, AND HUMAN EXPRESSION. Implications for Literature, Media and research

THE WAY OUR BRAIN WORKS, AND HUMAN EXPRESSION. Implications for Literature, Media and research

Specialized, For media people
1. Introduction They say that Chesterton and his brother Cecil enjoyed such good and lively intellectual discussions, and they became so absorbed in them that they would stop in the middle of the street talking, and it could rain down on them or the sun might set, before they would quit their enjoyable and productive intellectual sword-fights. People who ran into them in the street, went around them, since it was impossible to pass between or separate the two stout gentlemen, who on the other hand were very well-loved by all –even by their enemies–. At the end of the day, and after having taken care of the day's tasks, some would return to ask how they had resolved the dilemma. Thus, in fact “the daily discussion” was beneficial to others too, ...as long as they had been intelligent
No transaction without TRUST; <em>no trust without evidence of VALUES</em> –But WHOSE values…?

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

Multimedia, For media people, Para:, Videos
1. The 2012 Edelman Trust Barometer [summary regarding Spain] [global summary in English] , the conclusions of which are presented in this video, shows a major drop in credibility and trust, towards almost all institutions, in practically all of the countries included in the study. That said, what's new…? Let us examine a few press headlines from the last three years, chosen at random, to understand what set off this crisis in trust, and the way it is affecting the media: “MGM Studio Files Bankruptcy; Eyes Lender Takeover” [MGM Studios, producers of the James Bond franchise, declare bankruptcy in court]; Jonathan Stempel; Gerald E. McCormick & Dave Zimmerman, eds.; El Economista.es; Nov. / 3 / 2010. “The Music Industry is Dying a Slow Death. Not just because of illegal downloa
WHEN EVEN THE MOST COURAGEOUS CRY…

WHEN EVEN THE MOST COURAGEOUS CRY…

Specialized, For media people, Para:
PAPER PRESENTED AT THE CONFERENCE: "VIEJAS IDEAS, NUEVAS CREENCIAS: MÉXICO HACIA EL SIGLO XXI: LA LITERATURA COMO TRANSGRESORA DE LAS FRONTERAS DE IDENTIDAD" ["OLD IDEAS, NEW BELIEFS: MEXICO TOWARDS THE XXI CENTURY: LITERATURE AND ITS TRANSGRESSION OF IDENTITY BORDERS"], ORGANIZED BY UNIVERSIDAD AUTÓNOMA METROPOLITANA (U.A.M., MÉXICO) AND THE UNIV. OF LOUISVILLE, KENTUCKY (U.S.A.), IN JULY, 1995, IN THE BUILDING THAT HOUSED THE FIRST PRINTING PRESS IN THE AMERICAS, MEXICO CITY, D.F. . VERSION CORRECTED BY AUTHOR: ╺ ═══════════════════════════════════════════════════════════════╸ . THE "IMAGO MUNDI" OF WHEN THE COURAGEOUS WEEP. . “──This is what the king who will reign over you will claim as his rights:He will take your sons and make them serve with his c
THE POWER OF SOUND –…by its effects you shall know it;  talk by Julian Treasure

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

Multimedia, For everybody, Para:, Videos
When one of us wants to communicate with others, we figure out how we can make use of the resources at our disposal, to do so. This means that for purposes of communication, a series of processes aimed ultimately at the expression of our message are deployed –causing it to reach the person we want to receive it–. We have many ways to achieve this. For example: We can express ourselves using sounds, voice, gestures, actions, and by illustration (through the use of images, alphabets, ideograms or codes); as well as through dramatizations… And regardless of whether this is achieved using natural or artifical means (or methods, or technologies), new or old ones –like electronic media and mobile devices–. What matters here, is not so much which means we choose, as what message we are e
Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US  is linked to the blank slate theory.

Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.

Multimedia, For media people, Para:, Videos
In his book The blank slate; the modern denial of human nature (published in 2002), Steven Pinker, MIT and Harvard neurolinguist, gathers scientific evidence that all humans are born with innate traits, which are inherent to our species. In the present talk, Pinker remembers this book and how everyone around him expected it to generate an irated, intense, reaction against –which it did.  Implicitly, Pinker thus accepts the impressive pressure that is exercised over researchers, university teachers and thinkers in general, in order to prevent them from standing for anything that may adversely affect current agendas (political, economic, social...) –their limits differing broadly from the ones most people think. In other words:  Intelectual leaders are subject to the same pressur
O, YEE PROUD PRINTED LETTER…!, or How we have come to forget the worth and value of orality and “normality” in the last 100 years.

O, YEE PROUD PRINTED LETTER…!, or How we have come to forget the worth and value of orality and “normality” in the last 100 years.

For everybody, Para:, Magazine
. An incredible but true story... - I -             I once was told that many years ago, the Mexican Ministry of Education undertook an important mission: That of measuring the I.Q. (Intellectual Quotient) of our indigenous peoples, in order to adequate our school system’s curricula and conditions to their real needs.  A large number of teachers, psychologists and pedagogues armed themselves with batteries of written tests, and set themselves to the task. The results, however, couldn’t have been more disheartening: Most communities sampled –according to the experts, scored so low, that we should consider our “Mexican Indians” to be intellectually disabled...! The project and its results were quickly silenced and buried. No-one dared to publish its “discoveries”, yet no-one could tell
When and WHY MASS MEDIA DIE

When and WHY MASS MEDIA DIE

Multimedia, For everybody, Para:, Videos
1st International Conference ‘A favor de lo mejor’ [In favour of what is best, in media], National Auditorium, Mexico City, D.F. Panel: The horizon ahead (for mass media), April, 21st, 1999, 5pm. Transcription --corrected by author: ¿WHEN AND WHY MEDIA DIE...? Along the centuries, many wars have been fought on paper;let us now talk about those spontaneously fought by consumers... I have very little time to convey to you the results of 14 years of research –14 years during which I have studied what people want to see and hear in the media. Today I will present what I consider the most surprising conclusion arising from my work, something even I could not anticipate at the outset of my studies. I will limit myself to the discussion of this one discovery, because you, my au
IN REGARDS TO “CINDERELLAS”…

IN REGARDS TO “CINDERELLAS”…

For audiences, Magazine
TELEVISION...: BETTER NATIONAL (Mexican, in this case) OR FOREIGN?             The other day a friend of mine told me, that her intellectual husband had forbidden her to watch Mexican telenovelas –“He's right”, she said, “they're all ‘cinderellas’”–. Nevertheless, he does not object to her watching each and every episode of “La Niñera" (Nanny Fine)... Such a statement merits special analysis, because it is based on prejudices that are firmly entrenched in our society. “La niñera”, ultimately, is also an adaptation of “La Cenicienta (Cinderella), but with a huge difference: While in María la del Barrio (Maria from the Neighbourhood), La Usurpadora (The Imposter), and other similar Mexican works, at some point we see the protagonist taking classes and “polishing his/her rough edges
DOMESTIC PROFESSIONS, a brief “dictionary” for media people

DOMESTIC PROFESSIONS, a brief “dictionary” for media people

For media people, Magazine
Our telenovela writers have gleefully decided to call nannies "governesses", without having the slightest idea what differentiates them. Their goal, quite laudable, is to encourage us to talk about them with more respect. To do this, in my opinion, we do not need to assault our language, but rather bear in mind they are human beings, and that we need them very much, in this world in which both the father and the mother are often forced to work out of the home. In the Judeo-Christian world, the domestic worker maintains a complex relationship with his employers, half professional, half familial. The obligations set out by Judeo-Christian religions for the employer of a domestic worker, are quite similar to those a head of family has regarding his relatives. In Spanish they were cal...
FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

For audiences
This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want and need  fun contents in media --that is:  to have an appropriate amount of fun,  in a way and amount that seems healthy to our plurisecular cultures. That is why we will gather those of our articles that may interest consumers more, in the  "For audiences (parents, teachers...)"  section of this web. We hope you will like them.  We also hope you will soon start sharing with us your experiences, projects, ideas and material --we'll do our best to accomodate them here, as long as their reproduction is possible, relevant and legal. Welcome home!  Better and more profitable media
ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

For everybody
When we study colective aesthetics --like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely from this rich catalogue of cultural elements we all own, as we explained in one of our articles ("A test about media...").  And because of this, creators must redefine themselves as spokesperson of their audiences' values, ideas and beliefs, identify with his/her readers/viewers/listeners, think the way they do, feel with them, and create for and with them. That is why it becomes so difficult to separate those articles that may interest creators, from those that may interest their audiences.  And that is whay we have gatheres articles that interest both of them in this section:
HELP SAVE MEDIA PEOPLE! (artists, creators, producers, publishers, distributors…)

HELP SAVE MEDIA PEOPLE! (artists, creators, producers, publishers, distributors…)

For media people
The Stone monolith that today stands in Saint Peter’s Square in Rome, was carved in Egypt 4000 years ago.  In the year 37 AD, the emperor Caligula ordered that it be moved to Rome.  This was a truly ambitious engineering challenge at the time, as well as proof of the Roman Empire’s power. Almost 1,150 years later, due to natural historical developments, it was necessary to move it to its present location.  Although only a few hundred meters distant, this too necessitated incredible effort and ingenuity and was almost an impossible task given the technology and resources available in Rome in 1586. Domenico Fontana, the chief engineer, spent months planning the operation.  He experimented with mechanisms of all kinds; pulleys, ropes, levers, as well as tools he himself designed. He calcu