Blanca de Lizaur, PhD, MA, BA, Content specialist.

Tag: Marketing

No transaction without TRUST; <em>no trust without evidence of VALUES</em> –But WHOSE values…?

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

Multimedia, For media people, Para:, Videos
1. The 2012 Edelman Trust Barometer [summary regarding Spain] [global summary in English] , the conclusions of which are presented in this video, shows a major drop in credibility and trust, towards almost all institutions, in practically all of the countries included in the study. That said, what's new…? Let us examine a few press headlines from the last three years, chosen at random, to understand what set off this crisis in trust, and the way it is affecting the media: “MGM Studio Files Bankruptcy; Eyes Lender Takeover” [MGM Studios, producers of the James Bond franchise, declare bankruptcy in court]; Jonathan Stempel; Gerald E. McCormick & Dave Zimmerman, eds.; El Economista.es; Nov. / 3 / 2010. “The Music Industry is Dying a Slow Death. Not just because of illegal downloa
THE POWER OF SOUND –…by its effects you shall know it;  talk by Julian Treasure

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

Multimedia, For everybody, Para:, Videos
When one of us wants to communicate with others, we figure out how we can make use of the resources at our disposal, to do so. This means that for purposes of communication, a series of processes aimed ultimately at the expression of our message are deployed –causing it to reach the person we want to receive it–. We have many ways to achieve this. For example: We can express ourselves using sounds, voice, gestures, actions, and by illustration (through the use of images, alphabets, ideograms or codes); as well as through dramatizations… And regardless of whether this is achieved using natural or artifical means (or methods, or technologies), new or old ones –like electronic media and mobile devices–. What matters here, is not so much which means we choose, as what message we are e
Have you ever wondered  WHAT “MORBID” CONTENTS ARE?

Have you ever wondered WHAT “MORBID” CONTENTS ARE?

For media people, Para:, Magazine
In our language, and according to the “Diccionario de la Real Academia Española” (Dictionary of the Royal Spanish Academy), morbid means “a change in health [...], illness”. We may deduce that something is morbid when: 1) “it causes illness”, or 2), “causes unhealthy mental [...] reactions”. In English, and according to the Oxford Dictionary, “morbid” refers to someone “ …characterized by an abnormal and unhealthy interest in disturbing and unpleasant subjects, especially death and disease…”. In literary terminology, a morbid device is used to attract people's attention; it's a “hook”. In previous articles we established that works with family-oriented contents, “cleaner”/"more wholesome" ones (that is: those that least violate the values, ideas and beliefs of their target public), t
SOCIALNOMICS ™, the social-media revolution -an exercise for TUNING UP OUR ABILITIES AS EXPERT READERS

SOCIALNOMICS ™, the social-media revolution -an exercise for TUNING UP OUR ABILITIES AS EXPERT READERS

Multimedia, For everybody, Para:, Videos
An intense, vertiginous, hallucinating, captivating,  ...and absolutely partial video about social networks. The information it gathers is impressive and important, indeed.  But it falls into an old trap: It focuses only and triumphantly on the positive aspects of this phenomenum, and closes its eyes at the negative ones -like the risks it implies, too. Only truth frees us; and a true image of reality must show both its lights and its shadows.  When someone omits half or part of this image -no matter which one they hide, that person or institution is hiding from us information we need to take into account. We need to remain neutral -that is: in touch with the whole of reality, with both and all parts of it, in order to make good decisions -those that will actually help us survive
The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES

The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES

Multimedia, For audiences, For everybody, Videos
This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin.  Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty... Or the statement that each of us builds his/her own reality and identity, temporarily, mutating even in contradictory ways, and for a low or high –but always painful, price (in the realm of Gnosticism, not even friendship is free...). This kind of signals are key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living. Despite