Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

|

Redimensionador de tamaño de fuente

|

Redimensionador de tamaño de fuente

PRISA

© Minyun Zhou
For everybody Para: Magazine

The media and their many problems: KIOSKS SLOW DEATH

When we first published this article (1995), internet had only been in existence for 2 years, and was just starting to make its presence felt at Mexican universities [the UNAM (National Autonomous University of Mexico) was the first to have its own network node]. In spite of this, newspaper and magazine sales had already been dropping for years.
Our “newsstands” are more and more appealing ─including María Elena’s, the newspaper seller we interviewed for this article, and whose son still assists customers today (2013)─. But a nice looking newsstand cannot protect its owners from products that are less and less appealing to consumers.
And that isn’t the only problem: Men comprise an increasing number of newsstand customers, and there are fewer of them all the time, because ─as she says─ the general public has drifted away from these retailers… Logically, this has affected sales, since obviously a specific part of the public, will always be less numerous than the majority ─families, those with general interests…─.
Therefore: Each product must have its own distribution channel, and not all can coexist in the same space…

Robert Phillips, Edelman CEO. Interview in regards to the World Trust Survey 2012
Multimedia For media people Para: Videos

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

A quick review of recent news from around the world, confirms the 2012 Edelman Barometer’s conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation.
Let’s consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas –…for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.