Blanca de Lizaur, PhD, MA, BA, Content specialist.

Tag: Respuesta del público a la selección sesgada de contenidos

THE WAY OUR BRAIN WORKS, AND HUMAN EXPRESSION. Implications for Literature, Media and research

THE WAY OUR BRAIN WORKS, AND HUMAN EXPRESSION. Implications for Literature, Media and research

Specialized, For media people
1. Introduction They say that Chesterton and his brother Cecil enjoyed such good and lively intellectual discussions, and they became so absorbed in them that they would stop in the middle of the street talking, and it could rain down on them or the sun might set, before they would quit their enjoyable and productive intellectual sword-fights. People who ran into them in the street, went around them, since it was impossible to pass between or separate the two stout gentlemen, who on the other hand were very well-loved by all –even by their enemies–. At the end of the day, and after having taken care of the day's tasks, some would return to ask how they had resolved the dilemma. Thus, in fact “the daily discussion” was beneficial to others too, ...as long as they had been intelligent
In reply to a reader’s letter: <em>TVyNovelas’</em>  print-runs, and when to invest in media companies

In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies

For media people, Para:, Magazine
I eagerly read Edgar Santoyo (a member of the FCPS: School of Social and Political Sciences, UNAM)'s article, about “Espacio 2002”, a yearly event organized by Televisa to connect with Communications students throughout Mexico, and to improve its public image [Humanidades  # 232]. I agree with him that, unfortunately, the majority of professors and researchers in the field of Communications in our country, have never had the opportunity to work in media, with all the consequences this entails: Inexperience and resentment in many of them –true, ...and in many media, a “mafia-gang” style of choosing and developing new hires. I also agree that many intellectuals and researchers automatically belittle everything mainstream mass-media disseminate, as if you could exert any intellectual le
No transaction without TRUST; <em>no trust without evidence of VALUES</em> –But WHOSE values…?

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

Multimedia, For media people, Para:, Videos
1. The 2012 Edelman Trust Barometer [summary regarding Spain] [global summary in English] , the conclusions of which are presented in this video, shows a major drop in credibility and trust, towards almost all institutions, in practically all of the countries included in the study. That said, what's new…? Let us examine a few press headlines from the last three years, chosen at random, to understand what set off this crisis in trust, and the way it is affecting the media: “MGM Studio Files Bankruptcy; Eyes Lender Takeover” [MGM Studios, producers of the James Bond franchise, declare bankruptcy in court]; Jonathan Stempel; Gerald E. McCormick & Dave Zimmerman, eds.; El Economista.es; Nov. / 3 / 2010. “The Music Industry is Dying a Slow Death. Not just because of illegal downloa
Have you ever wondered  WHAT “MORBID” CONTENTS ARE?

Have you ever wondered WHAT “MORBID” CONTENTS ARE?

For media people, Para:, Magazine
In our language, and according to the “Diccionario de la Real Academia Española” (Dictionary of the Royal Spanish Academy), morbid means “a change in health [...], illness”. We may deduce that something is morbid when: 1) “it causes illness”, or 2), “causes unhealthy mental [...] reactions”. In English, and according to the Oxford Dictionary, “morbid” refers to someone “ …characterized by an abnormal and unhealthy interest in disturbing and unpleasant subjects, especially death and disease…”. In literary terminology, a morbid device is used to attract people's attention; it's a “hook”. In previous articles we established that works with family-oriented contents, “cleaner”/"more wholesome" ones (that is: those that least violate the values, ideas and beliefs of their target public), t
THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

For everybody, Para:, Magazine
An important producer mentioned his concern that film –as in the complete experience of going to the cinema– was dying. There has been a progressive, constant and noteworthy decline in the number of spectators going to the movies over the last 30 years (not necessarily in the amount of money generated by these spectators, as box office prices have raised enormously during the same period).   In part, he blamed the economic crisis; but more importantly –and along with many others in the business, he blamed “videos” for the audience decline.  Who would want to go out to the movie theater when you can enjoy the film right at home, for free or for little? Of course this sounds both logical and reasonable; however it lacks appropriate contextualization. Why?  If “videos” were the only culpri
Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US  is linked to the blank slate theory.

Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.

Multimedia, For media people, Para:, Videos
In his book The blank slate; the modern denial of human nature (published in 2002), Steven Pinker, MIT and Harvard neurolinguist, gathers scientific evidence that all humans are born with innate traits, which are inherent to our species. In the present talk, Pinker remembers this book and how everyone around him expected it to generate an irated, intense, reaction against –which it did.  Implicitly, Pinker thus accepts the impressive pressure that is exercised over researchers, university teachers and thinkers in general, in order to prevent them from standing for anything that may adversely affect current agendas (political, economic, social...) –their limits differing broadly from the ones most people think. In other words:  Intelectual leaders are subject to the same pressur
NO RETURN ADDRESS? Then how can we tell your message is trustworthy…

NO RETURN ADDRESS? Then how can we tell your message is trustworthy…

For everybody, Para:, Magazine
            Anonymous messages…  –most of us distrust them.             When we talk about letters, we are suspicious of those that reach us without a signature and a return-address.  When we talk about general information, we tend to distrust rumours, because we don’t know who started them and what they are expecting to obtain through them.  And anonymity constitutes, as well, the main difference between a pamphlet and a legally distributed magazine –magazines are required by law to include information about who publishes them, and where these persons can be located, so that both you and the authorities can reach them if necessary.             This proves particularly important when you talk about electronic media, because of their massive and indiscriminate reach.  In regards to tradit
FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

For audiences
This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want and need  fun contents in media --that is:  to have an appropriate amount of fun,  in a way and amount that seems healthy to our plurisecular cultures. That is why we will gather those of our articles that may interest consumers more, in the  "For audiences (parents, teachers...)"  section of this web. We hope you will like them.  We also hope you will soon start sharing with us your experiences, projects, ideas and material --we'll do our best to accomodate them here, as long as their reproduction is possible, relevant and legal. Welcome home!  Better and more profitable media
ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

For everybody
When we study colective aesthetics --like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely from this rich catalogue of cultural elements we all own, as we explained in one of our articles ("A test about media...").  And because of this, creators must redefine themselves as spokesperson of their audiences' values, ideas and beliefs, identify with his/her readers/viewers/listeners, think the way they do, feel with them, and create for and with them. That is why it becomes so difficult to separate those articles that may interest creators, from those that may interest their audiences.  And that is whay we have gatheres articles that interest both of them in this section:
HELP SAVE MEDIA PEOPLE! (artists, creators, producers, publishers, distributors…)

HELP SAVE MEDIA PEOPLE! (artists, creators, producers, publishers, distributors…)

For media people
The Stone monolith that today stands in Saint Peter’s Square in Rome, was carved in Egypt 4000 years ago.  In the year 37 AD, the emperor Caligula ordered that it be moved to Rome.  This was a truly ambitious engineering challenge at the time, as well as proof of the Roman Empire’s power. Almost 1,150 years later, due to natural historical developments, it was necessary to move it to its present location.  Although only a few hundred meters distant, this too necessitated incredible effort and ingenuity and was almost an impossible task given the technology and resources available in Rome in 1586. Domenico Fontana, the chief engineer, spent months planning the operation.  He experimented with mechanisms of all kinds; pulleys, ropes, levers, as well as tools he himself designed. He calcu