Revaloración de lo popular Archive

  • During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others...  
Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.*

Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante's movies in Mexico,  offers us a privileged channel to unveiling and understanding our deeper reality ─our "true reality", as Carlos Bousoño would say.
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       The present paper illustrates the point, better than a thick volume of theoretical frameworks.

    WHEN EVEN THE MOST COURAGEOUS CRY…

    During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others... Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.* Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante's movies in Mexico, offers us a privileged channel to unveiling and understanding our deeper reality ─our "true reality", as Carlos Bousoño would say. . The present paper illustrates the point, better than a thick volume of theoretical frameworks.

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  • In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.  
And precisely because they generate things inside of us  –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects? 
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

    In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects. And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill. That said, what do we know about them?; what are their effects? Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives? Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    Continue Reading...

  • An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

    Have you ever wondered WHAT “MORBID” CONTENTS ARE?

    An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

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  • The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing.  This article, originally published in 1994, witnesses to the unfairness of this myth:  The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs).  And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly...?

    THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

    The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others. The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether: Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction. Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way. What are they waiting for to react accordingly...?

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  • Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand.  This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer.  Not only does it make us laugh, it also makes us think why in the world we all know these things.  If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    A test about media, YOU JUST WILL LOVE TO ANSWER!

    Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand. This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer. Not only does it make us laugh, it also makes us think why in the world we all know these things. If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    Continue Reading...

  • This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want […]

    FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

    This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want […]

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  • When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely […]

    ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

    When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely […]

    Continue Reading...

  • Communications media ARE in a terrible financial state; and not only in Spain, but in the better part of the Western world as well.

Last week news-programs loudly celebrated the fact that in 2010 “more Spanish films than ever before” had been shown (…!) in Spanish movie theaters; but this week only a few mentioned the fact that Madrid's movie theaters had 9% fewer patrons than last year... (Report on the Economic and Social Conditions of Madrid's Residents, apud “Qué” (daily newspaper), October 13, 2011, p. 4).

MacLuhan believed that “the media is the message”, because the dizzying developments in the technology we use to transmit media contents, dazzle and appeal to us in-and-of themselves –it calls out for attention like a volcanic eruption would.  That said, the frenentic technological race is coming to an end –in addition to proving to be extraordinarily costly, both for the media as well as for society.  ...And the contents that those in power allow us to transmit, are further and further removed from what their respective societies would naturally and spontaneously choose to consume, if allowed to.

The “ropes” are on fire; and it would appear that few in the world of Communications media –traditional, electronic or digital–, are prepared to risk it all, shouting “water for the ropes!”. The majority are terrified of speaking out, and of admitting that something is terribly wrong.  And therefore they are losing trustworthiness, influence, audience, and money.

As we already said on another occasion:  Every nation needs media; but the media –without its people– cannot exist at all…

    HELP SAVE MEDIA PEOPLE! (artists, creators, producers, publishers, distributors…)

    Communications media ARE in a terrible financial state; and not only in Spain, but in the better part of the Western world as well. Last week news-programs loudly celebrated the fact that in 2010 “more Spanish films than ever before” had been shown (…!) in Spanish movie theaters; but this week only a few mentioned the fact that Madrid's movie theaters had 9% fewer patrons than last year... (Report on the Economic and Social Conditions of Madrid's Residents, apud “Qué” (daily newspaper), October 13, 2011, p. 4). MacLuhan believed that “the media is the message”, because the dizzying developments in the technology we use to transmit media contents, dazzle and appeal to us in-and-of themselves –it calls out for attention like a volcanic eruption would. That said, the frenentic technological race is coming to an end –in addition to proving to be extraordinarily costly, both for the media as well as for society. ...And the contents that those in power allow us to transmit, are further and further removed from what their respective societies would naturally and spontaneously choose to consume, if allowed to. The “ropes” are on fire; and it would appear that few in the world of Communications media –traditional, electronic or digital–, are prepared to risk it all, shouting “water for the ropes!”. The majority are terrified of speaking out, and of admitting that something is terribly wrong. And therefore they are losing trustworthiness, influence, audience, and money. As we already said on another occasion: Every nation needs media; but the media –without its people– cannot exist at all…

    Continue Reading...

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