Revista y mercado editorial Archive

  • When we invest our money, we logically expect the best possible return. And particularly on the long run, as we don't want to keep moving our assets from one place to another. 

Investing in media is no different to investing in other fields:
First we must look for companies geared to serve their customers' needs (perceived by their consumers as customer-oriented).
Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable.
Only then should we opt for a media company, no matter how many articles we've read in regards to media investments as "recession-proof"...

This letter explains why...

    In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies

    When we invest our money, we logically expect the best possible return. And particularly on the long run, as we don't want to keep moving our assets from one place to another. Investing in media is no different to investing in other fields: First we must look for companies geared to serve their customers' needs (perceived by their consumers as customer-oriented). Secondly, we need to make sure that company-dynamics are healthy-enough; and that its operations, costs, prices, and revenues are sustainable. Only then should we opt for a media company, no matter how many articles we've read in regards to media investments as "recession-proof"... This letter explains why...

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  • A quick review of recent news from around the world, confirms the 2012 Edelman Barometer's conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation. 
Let's consider the case of communications media:  A 40% credibility rating in countries like the USA and Europe, where people traditionally <strong>trusted</strong> their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas --...for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

    No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

    A quick review of recent news from around the world, confirms the 2012 Edelman Barometer's conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation. Let's consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse. In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas --...for their own benefit! Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

    Continue Reading...

  • An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

    Have you ever wondered WHAT “MORBID” CONTENTS ARE?

    An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

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  • The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing.  This article, originally published in 1994, witnesses to the unfairness of this myth:  The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs).  And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly...?

    THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

    The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others. The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether: Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction. Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way. What are they waiting for to react accordingly...?

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  • Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand.  This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer.  Not only does it make us laugh, it also makes us think why in the world we all know these things.  If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    A test about media, YOU JUST WILL LOVE TO ANSWER!

    Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand. This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer. Not only does it make us laugh, it also makes us think why in the world we all know these things. If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    Continue Reading...

  • This article analyzes the consumption of cultural works in Mexico, at the end of the XXth century. 
In the years elapsed since it was published, however, the number of copies magazines sell -like national papers' and other media products' sales, have plummeted.
Several best-selling magazines it mentions, have disappeared from the market; and others are publishing less than a fourth of the copies they did at that time, as a consequence of the very same issues this article analyzed: Creators, producers and distributors of both "high brow" (elite) and "low brow" (popular) works, have alienated themselves from their audiences, and through the continuous opposition to the latters' values, ideas and beliefs (through both veiled and overt contestation), they have lost their consumers' trust.  And also their money.

In other words: What this article concluded, is still true, including the fact that people -even the younger generations, are reading... --yes, indeed!; but not what some would like them to read.
In the end, this is more positive for society in many senses, than the consumption of media works that would otherwise have corroded even more, the social and cultural tissue of our countries.
What we have observed is the displacement of average audiences, towards works that better reflect the latter's values, ideas and beliefs, as we should have expected since the beginning: This facilitates the survival of the larger part of the social group and its culture --the part that has been less influenced by media in general, by the way.

Anyone could have foreseen what has happened, from a social-anthropology or systems-theories' frames of study --we certainly did, and published it all around, while many stared at us in disbelief. Nowadays media fear for their very survival; but the social-body demonstrates a vigour and an intuition, few would have vowed for. It will soon produce new works, away from dominant content agendas, that most of us  (but sadly not all), will love.

    If it is not the readers’ fault, WHOM SHOULD WE BLAME…?

    This article analyzes the consumption of cultural works in Mexico, at the end of the XXth century. In the years elapsed since it was published, however, the number of copies magazines sell -like national papers' and other media products' sales, have plummeted. Several best-selling magazines it mentions, have disappeared from the market; and others are publishing less than a fourth of the copies they did at that time, as a consequence of the very same issues this article analyzed: Creators, producers and distributors of both "high brow" (elite) and "low brow" (popular) works, have alienated themselves from their audiences, and through the continuous opposition to the latters' values, ideas and beliefs (through both veiled and overt contestation), they have lost their consumers' trust. And also their money. In other words: What this article concluded, is still true, including the fact that people -even the younger generations, are reading... --yes, indeed!; but not what some would like them to read. In the end, this is more positive for society in many senses, than the consumption of media works that would otherwise have corroded even more, the social and cultural tissue of our countries. What we have observed is the displacement of average audiences, towards works that better reflect the latter's values, ideas and beliefs, as we should have expected since the beginning: This facilitates the survival of the larger part of the social group and its culture --the part that has been less influenced by media in general, by the way. Anyone could have foreseen what has happened, from a social-anthropology or systems-theories' frames of study --we certainly did, and published it all around, while many stared at us in disbelief. Nowadays media fear for their very survival; but the social-body demonstrates a vigour and an intuition, few would have vowed for. It will soon produce new works, away from dominant content agendas, that most of us (but sadly not all), will love.

    Continue Reading...

  • This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want […]

    FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

    This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want […]

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  • When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely […]

    ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

    When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely […]

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  • Communications media ARE in a terrible financial state; and not only in Spain, but in the better part of the Western world as well.

Last week news-programs loudly celebrated the fact that in 2010 “more Spanish films than ever before” had been shown (…!) in Spanish movie theaters; but this week only a few mentioned the fact that Madrid's movie theaters had 9% fewer patrons than last year... (Report on the Economic and Social Conditions of Madrid's Residents, apud “Qué” (daily newspaper), October 13, 2011, p. 4).

MacLuhan believed that “the media is the message”, because the dizzying developments in the technology we use to transmit media contents, dazzle and appeal to us in-and-of themselves –it calls out for attention like a volcanic eruption would.  That said, the frenentic technological race is coming to an end –in addition to proving to be extraordinarily costly, both for the media as well as for society.  ...And the contents that those in power allow us to transmit, are further and further removed from what their respective societies would naturally and spontaneously choose to consume, if allowed to.

The “ropes” are on fire; and it would appear that few in the world of Communications media –traditional, electronic or digital–, are prepared to risk it all, shouting “water for the ropes!”. The majority are terrified of speaking out, and of admitting that something is terribly wrong.  And therefore they are losing trustworthiness, influence, audience, and money.

As we already said on another occasion:  Every nation needs media; but the media –without its people– cannot exist at all…

    HELP SAVE MEDIA PEOPLE! (artists, creators, producers, publishers, distributors…)

    Communications media ARE in a terrible financial state; and not only in Spain, but in the better part of the Western world as well. Last week news-programs loudly celebrated the fact that in 2010 “more Spanish films than ever before” had been shown (…!) in Spanish movie theaters; but this week only a few mentioned the fact that Madrid's movie theaters had 9% fewer patrons than last year... (Report on the Economic and Social Conditions of Madrid's Residents, apud “Qué” (daily newspaper), October 13, 2011, p. 4). MacLuhan believed that “the media is the message”, because the dizzying developments in the technology we use to transmit media contents, dazzle and appeal to us in-and-of themselves –it calls out for attention like a volcanic eruption would. That said, the frenentic technological race is coming to an end –in addition to proving to be extraordinarily costly, both for the media as well as for society. ...And the contents that those in power allow us to transmit, are further and further removed from what their respective societies would naturally and spontaneously choose to consume, if allowed to. The “ropes” are on fire; and it would appear that few in the world of Communications media –traditional, electronic or digital–, are prepared to risk it all, shouting “water for the ropes!”. The majority are terrified of speaking out, and of admitting that something is terribly wrong. And therefore they are losing trustworthiness, influence, audience, and money. As we already said on another occasion: Every nation needs media; but the media –without its people– cannot exist at all…

    Continue Reading...

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