Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

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Redimensionador de tamaño de fuente

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Redimensionador de tamaño de fuente

Revolución Digital

Robert Phillips, Edelman CEO. Interview in regards to the World Trust Survey 2012
Multimedia For media people Para: Videos

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

A quick review of recent news from around the world, confirms the 2012 Edelman Barometer’s conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation.
Let’s consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas –…for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

Multimedia For everybody Para: Videos

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.
And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects?
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today’s talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better…

© Satori13
For everybody Para: Magazine

THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products’ sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet’s contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly “clean” (amiable in regards to the general audiences’ values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly…?

Limpia de códigos
For media people

HELP SAVE MEDIA PEOPLE! (artists, creators, producers, publishers, distributors…)

Communications media ARE in a terrible financial state; and not only in Spain, but in the better part of the Western world as well.

Last week news-programs loudly celebrated the fact that in 2010 “more Spanish films than ever before” had been shown (…!) in Spanish movie theaters; but this week only a few mentioned the fact that Madrid’s movie theaters had 9% fewer patrons than last year… (Report on the Economic and Social Conditions of Madrid’s Residents, apud “Qué” (daily newspaper), October 13, 2011, p. 4).

MacLuhan believed that “the media is the message”, because the dizzying developments in the technology we use to transmit media contents, dazzle and appeal to us in-and-of themselves –it calls out for attention like a volcanic eruption would. That said, the frenentic technological race is coming to an end –in addition to proving to be extraordinarily costly, both for the media as well as for society. …And the contents that those in power allow us to transmit, are further and further removed from what their respective societies would naturally and spontaneously choose to consume, if allowed to.

The “ropes” are on fire; and it would appear that few in the world of Communications media –traditional, electronic or digital–, are prepared to risk it all, shouting “water for the ropes!”. The majority are terrified of speaking out, and of admitting that something is terribly wrong. And therefore they are losing trustworthiness, influence, audience, and money.

As we already said on another occasion: Every nation needs media; but the media –without its people– cannot exist at all…