Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

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Redimensionador de tamaño de fuente

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Redimensionador de tamaño de fuente

Superioridad de los productos locales de medios sobre los extranjeros

Specialized For media people Para:

WHEN EVEN THE MOST COURAGEOUS CRY…

During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others…
Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.*

Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante’s movies in Mexico, offers us a privileged channel to unveiling and understanding our deeper reality ─our “true reality”, as Carlos Bousoño would say.
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The present paper illustrates the point, better than a thick volume of theoretical frameworks.

© Lunamarina
For audiences Magazine

IN REGARDS TO “CINDERELLAS”…

People desultorily dismiss Mexican/HispanicAmerican telenovelas wholesale; and they praise and value programs made elsewhere in the same uncritical way –for example: those from the United States–, without engaging in a case-by-case analysis of each to decide if what is being promoted is useful or beneficial for society, or not.

This article examines several fictional works based on the Cinderella schema –“La niñera” (Nanny Fine), and some telenovelas written by Carlos Romero–, to show that the locally produced works –the Mexican ones– are in fact superior to the imported series, precisely because of the values, ideas and beliefs extolled by each culture.