Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

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Teledifusión

For everybody Para: Magazine

NO RETURN ADDRESS? Then how can we tell your message is trustworthy…

Around 1995-6, a new television company started to broadcast its signal to the Mexican audience. Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from. Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries. Its advertising campaign promised to deliver only truth to a country who hungered for it. Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference. Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents.
In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, …but never recuperated the audience it had initially attracted and lost. The audience is smarter than many think…