Television Archive

  • In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.  
And precisely because they generate things inside of us  –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects? 
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

    THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

    In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects. And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill. That said, what do we know about them?; what are their effects? Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives? Julian Treasure is a professional who creates sounds for marketing and for communications media. And today's talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better...

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  • An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

    Have you ever wondered WHAT “MORBID” CONTENTS ARE?

    An analysis of morbid content as a narrative device with a boomerang effect, since even when it generates an audience, it tends to kill the media source that resorted to using it (updated version).

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  • A story where "nothing happens", may hardly prove interesting.  Another one that produces in us a brutal level of anxiety, by accumulating destructive events, cannot sustain itself as the most enjoyable one --as a "long runner" product, either.  In mass media, like everywhere else, the "right" seasoning is difficult to obtain, as different types of contents must be balanced and integrated to produce an enjoyable and memorable "dish", so that it will be able to fulfill its social function without harming society.  This is what this article talks about.

    Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!

    A story where "nothing happens", may hardly prove interesting. Another one that produces in us a brutal level of anxiety, by accumulating destructive events, cannot sustain itself as the most enjoyable one --as a "long runner" product, either. In mass media, like everywhere else, the "right" seasoning is difficult to obtain, as different types of contents must be balanced and integrated to produce an enjoyable and memorable "dish", so that it will be able to fulfill its social function without harming society. This is what this article talks about.

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  • The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing.  This article, originally published in 1994, witnesses to the unfairness of this myth:  The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.

The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:

Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs).  And people are consuming them massively, close to the verge of addiction.

Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly...?

    THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

    The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others. The fact is so evident that few –if any, of the media products' sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether: Contrary to professionally-generated mainstream-media contents, those internet's contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly "clean" (amiable in regards to the general audiences' values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction. Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way. What are they waiting for to react accordingly...?

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  • Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand.  This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer.  Not only does it make us laugh, it also makes us think why in the world we all know these things.  If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    A test about media, YOU JUST WILL LOVE TO ANSWER!

    Once in a while we run across the words "colective aesthetics", but few can explain to us what they mean in terms anyone can understand. This brief article achieves this seemingly unsurmountable task, through exposing us to a fun and short test no-one "flunks", no-one fails to answer. Not only does it make us laugh, it also makes us think why in the world we all know these things. If our brains strive innately to learn and retain them, then --somehow, they are necessary for our survival both as individuals and as societies. It naturally follows that those literatures that feed on these elements and keep them alive, constitute a premier social institution, even if our society frequently fails to appreciate it.

    Continue Reading...

  • Steven Pinker, in his book "The blank slate; the modern denial of human nature", gathers scientific evidence in regards to the fact that all humans are born equal in terms of those traits which are innate to our species. 
This renown neurolinguist talks here about what has been discovered to be essentially human, and why this knowledge has irated so many people, despite the fact that it can save arts, media, and the humanities in general.

    Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.

    Steven Pinker, in his book "The blank slate; the modern denial of human nature", gathers scientific evidence in regards to the fact that all humans are born equal in terms of those traits which are innate to our species. This renown neurolinguist talks here about what has been discovered to be essentially human, and why this knowledge has irated so many people, despite the fact that it can save arts, media, and the humanities in general.

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  • 24-25 years doing research about media contents and sales, have altered the way I understand both society, literature and media. I now know that contents that the reader –the “receiver”, perceives as offensive, […]

    Why media and society need this content specialist

    24-25 years doing research about media contents and sales, have altered the way I understand both society, literature and media. I now know that contents that the reader –the “receiver”, perceives as offensive, […]

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  • 1985: Finalist, Telenovela Writers’ National Contest, organized by Televisa, Mexico. Awarded with telenovela scriptwriting courses in Televisa. 1986: Part of the pool of writers, of the humour-with-social-message ¡Qué nos pasa! national TV program, […]

    Professional benchmarks

    1985: Finalist, Telenovela Writers’ National Contest, organized by Televisa, Mexico. Awarded with telenovela scriptwriting courses in Televisa. 1986: Part of the pool of writers, of the humour-with-social-message ¡Qué nos pasa! national TV program, […]

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  • Around 1995-6, a new television company started to broadcast its signal to the Mexican audience.  Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from.  Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries.  Its advertising campaign promised to deliver only truth to a country who hungered for it.  Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference.  Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents. 
In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, ...but never recuperated the audience it had initially attracted and lost.  The audience is smarter than many think...

    NO RETURN ADDRESS? Then how can we tell your message is trustworthy…

    Around 1995-6, a new television company started to broadcast its signal to the Mexican audience. Some said it was being transmitted from Miami, but no-one truly knew where the signal was being aired from. Its programming was attractive, and was largely composed by reality based contents –mainly newscasts and documentaries. Its advertising campaign promised to deliver only truth to a country who hungered for it. Despite this, its news programs did not even mention the humongous national demonstration (with simultaneous massive local marches in all main cities), that repudiated the agreements signed by the Mexican delegation at a world population conference. Incongruities like this one happen all the time and in every media –internet included; and the expert reader uses them to filter the information he/she receives in order to discover truth –that is: the true image of reality, despite the many political, ideological and economic agendas which currently shape media contents. In the time elapsed since this happened, that television channel went bankrupt, was taken over and changed its programming, ...but never recuperated the audience it had initially attracted and lost. The audience is smarter than many think...

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  • People desultorily dismiss Mexican/HispanicAmerican telenovelas wholesale; and they praise and value programs made elsewhere in the same uncritical way  –for example: those from the United States–, without engaging in a case-by-case analysis of each to decide if what is being promoted is useful or beneficial for society, or not. 

This article examines several fictional works based on the Cinderella schema  –“La niñera” (Nanny Fine), and some telenovelas written by Carlos Romero–, to show that the locally produced works –the Mexican ones– are in fact superior to the imported series, precisely because of the values, ideas and beliefs extolled by each culture.

    IN REGARDS TO “CINDERELLAS”…

    People desultorily dismiss Mexican/HispanicAmerican telenovelas wholesale; and they praise and value programs made elsewhere in the same uncritical way –for example: those from the United States–, without engaging in a case-by-case analysis of each to decide if what is being promoted is useful or beneficial for society, or not. This article examines several fictional works based on the Cinderella schema –“La niñera” (Nanny Fine), and some telenovelas written by Carlos Romero–, to show that the locally produced works –the Mexican ones– are in fact superior to the imported series, precisely because of the values, ideas and beliefs extolled by each culture.

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  • Media works should dignify and show due appreciation, for domestic professions, because of how deeply both influence our family and social lives.
If we do not want to create the opposite effect, however, this must be done lovingly, knowledgeably, and with a natural respect for our culture: We do not want the audience to laugh at them, or at us, instead of realizing how much of our wellbeing, is the handywork of those who spend their lives creating homes, out of spaces that otherwise would have only been living quarters. Or perhaps not even!

    DOMESTIC PROFESSIONS, a brief “dictionary” for media people

    Media works should dignify and show due appreciation, for domestic professions, because of how deeply both influence our family and social lives. If we do not want to create the opposite effect, however, this must be done lovingly, knowledgeably, and with a natural respect for our culture: We do not want the audience to laugh at them, or at us, instead of realizing how much of our wellbeing, is the handywork of those who spend their lives creating homes, out of spaces that otherwise would have only been living quarters. Or perhaps not even!

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  • This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin.  Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty...
This kind of signals is key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living.

    The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES

    This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin. Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty... This kind of signals is key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living.

    Continue Reading...

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