Blanca de Lizaur, PhD, MA, BA, Content specialist.

Tag: Television

La televisión es un sistema para la transmisión y recepción de imágenes en movimiento y sonido a distancia.

THE POWER OF SOUND –…by its effects you shall know it;  talk by Julian Treasure

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

Multimedia, For everybody, Para:, Videos
When one of us wants to communicate with others, we figure out how we can make use of the resources at our disposal, to do so. This means that for purposes of communication, a series of processes aimed ultimately at the expression of our message are deployed –causing it to reach the person we want to receive it–. We have many ways to achieve this. For example: We can express ourselves using sounds, voice, gestures, actions, and by illustration (through the use of images, alphabets, ideograms or codes); as well as through dramatizations… And regardless of whether this is achieved using natural or artifical means (or methods, or technologies), new or old ones –like electronic media and mobile devices–. What matters here, is not so much which means we choose, as what message we are e
Have you ever wondered  WHAT “MORBID” CONTENTS ARE?

Have you ever wondered WHAT “MORBID” CONTENTS ARE?

For media people, Para:, Magazine
In our language, and according to the “Diccionario de la Real Academia Española” (Dictionary of the Royal Spanish Academy), morbid means “a change in health [...], illness”. We may deduce that something is morbid when: 1) “it causes illness”, or 2), “causes unhealthy mental [...] reactions”. In English, and according to the Oxford Dictionary, “morbid” refers to someone “ …characterized by an abnormal and unhealthy interest in disturbing and unpleasant subjects, especially death and disease…”. In literary terminology, a morbid device is used to attract people's attention; it's a “hook”. In previous articles we established that works with family-oriented contents, “cleaner”/"more wholesome" ones (that is: those that least violate the values, ideas and beliefs of their target public), t
Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!

Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!

For media people, Para:, Magazine
There are internationally recognized scientists and thinkers in Mexico.  One of them –and a graduate of our University (UNAM), invented an intravenous serum known as the Sodi polarizing solution, which is commonly used in hospitals all around the world.  I am obviously speaking about Dr. Demetrio Sodi Pallares –may he rest in peace. And all of his research, theories and therapeutic successes arise from a common seminal idea: The certainty that, with respect to our metabolism, an excess of intracellular sodium ions reduces the body’s ability to react adequately to illness. To state this more clearly:  The amount of salt we are used to consume, is bad for our health. A case in point: Western medicine arrived in Kenya long before the Western diet did.  Thanks to this, medical records ha
THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution

For everybody, Para:, Magazine
An important producer mentioned his concern that film –as in the complete experience of going to the cinema– was dying. There has been a progressive, constant and noteworthy decline in the number of spectators going to the movies over the last 30 years (not necessarily in the amount of money generated by these spectators, as box office prices have raised enormously during the same period).   In part, he blamed the economic crisis; but more importantly –and along with many others in the business, he blamed “videos” for the audience decline.  Who would want to go out to the movie theater when you can enjoy the film right at home, for free or for little? Of course this sounds both logical and reasonable; however it lacks appropriate contextualization. Why?  If “videos” were the only culpri
A test about media, YOU JUST WILL LOVE TO ANSWER!

A test about media, YOU JUST WILL LOVE TO ANSWER!

For media people, Para:, Magazine
In “The mysterious case of the missing spectator”, I made a brief reference to popular, low-end, or low-brow literature as the one that characteristically employs a collective aesthetic. What does this really mean? To clarify the explanation, I’m going to ask you to respond to a few questions regarding various types of works and characters that most of us know and like… . Complete the following sentences, filling the empty spaces with the missing word/s: 1) In a “cops and robbers” story, the “good guy” and the “bad guy” find themselves standing face to face, and one of them yells: “Drop it, buddy, or I’ll blow ___________________!” 2) At the most exciting moment of a romantic story, one of the main characters exclaims: “I’ll never leave you, my darling; nothing and nobody will
Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US  is linked to the blank slate theory.

Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.

Multimedia, For media people, Para:, Videos
In his book The blank slate; the modern denial of human nature (published in 2002), Steven Pinker, MIT and Harvard neurolinguist, gathers scientific evidence that all humans are born with innate traits, which are inherent to our species. In the present talk, Pinker remembers this book and how everyone around him expected it to generate an irated, intense, reaction against –which it did.  Implicitly, Pinker thus accepts the impressive pressure that is exercised over researchers, university teachers and thinkers in general, in order to prevent them from standing for anything that may adversely affect current agendas (political, economic, social...) –their limits differing broadly from the ones most people think. In other words:  Intelectual leaders are subject to the same pressur
NO RETURN ADDRESS? Then how can we tell your message is trustworthy…

NO RETURN ADDRESS? Then how can we tell your message is trustworthy…

For everybody, Para:, Magazine
            Anonymous messages…  –most of us distrust them.             When we talk about letters, we are suspicious of those that reach us without a signature and a return-address.  When we talk about general information, we tend to distrust rumours, because we don’t know who started them and what they are expecting to obtain through them.  And anonymity constitutes, as well, the main difference between a pamphlet and a legally distributed magazine –magazines are required by law to include information about who publishes them, and where these persons can be located, so that both you and the authorities can reach them if necessary.             This proves particularly important when you talk about electronic media, because of their massive and indiscriminate reach.  In regards to tradit
IN REGARDS TO “CINDERELLAS”…

IN REGARDS TO “CINDERELLAS”…

For audiences, Magazine
TELEVISION...: BETTER NATIONAL (Mexican, in this case) OR FOREIGN?             The other day a friend of mine told me, that her intellectual husband had forbidden her to watch Mexican telenovelas –“He's right”, she said, “they're all ‘cinderellas’”–. Nevertheless, he does not object to her watching each and every episode of “La Niñera" (Nanny Fine)... Such a statement merits special analysis, because it is based on prejudices that are firmly entrenched in our society. “La niñera”, ultimately, is also an adaptation of “La Cenicienta (Cinderella), but with a huge difference: While in María la del Barrio (Maria from the Neighbourhood), La Usurpadora (The Imposter), and other similar Mexican works, at some point we see the protagonist taking classes and “polishing his/her rough edges
DOMESTIC PROFESSIONS, a brief “dictionary” for media people

DOMESTIC PROFESSIONS, a brief “dictionary” for media people

For media people, Magazine
Our telenovela writers have gleefully decided to call nannies "governesses", without having the slightest idea what differentiates them. Their goal, quite laudable, is to encourage us to talk about them with more respect. To do this, in my opinion, we do not need to assault our language, but rather bear in mind they are human beings, and that we need them very much, in this world in which both the father and the mother are often forced to work out of the home. In the Judeo-Christian world, the domestic worker maintains a complex relationship with his employers, half professional, half familial. The obligations set out by Judeo-Christian religions for the employer of a domestic worker, are quite similar to those a head of family has regarding his relatives. In Spanish they were cal...
The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES

The new-media revolution shows glimpses of THE NEW CONFRONTATION: That of MENTALITIES

Multimedia, For audiences, For everybody, Videos
This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin.  Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty... Or the statement that each of us builds his/her own reality and identity, temporarily, mutating even in contradictory ways, and for a low or high –but always painful, price (in the realm of Gnosticism, not even friendship is free...). This kind of signals are key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living. Despite
FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

FOR AUDIENCES WHO LONG TO HAVE FUN WITHOUT SUFFERING (including parents, teachers and all kinds of consumers)

For audiences
This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want and need  fun contents in media --that is:  to have an appropriate amount of fun,  in a way and amount that seems healthy to our plurisecular cultures. That is why we will gather those of our articles that may interest consumers more, in the  "For audiences (parents, teachers...)"  section of this web. We hope you will like them.  We also hope you will soon start sharing with us your experiences, projects, ideas and material --we'll do our best to accomodate them here, as long as their reproduction is possible, relevant and legal. Welcome home!  Better and more profitable media
ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

ARTICLES THAT INTEREST EVERYBODY (both creators and consumers)

For everybody
When we study colective aesthetics --like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely from this rich catalogue of cultural elements we all own, as we explained in one of our articles ("A test about media...").  And because of this, creators must redefine themselves as spokesperson of their audiences' values, ideas and beliefs, identify with his/her readers/viewers/listeners, think the way they do, feel with them, and create for and with them. That is why it becomes so difficult to separate those articles that may interest creators, from those that may interest their audiences.  And that is whay we have gatheres articles that interest both of them in this section: