Blanca de Lizaur, PhD, MA, BA, Content specialist.

Tag: tirajes

In reply to a reader’s letter: <em>TVyNovelas’</em>  print-runs, and when to invest in media companies

In reply to a reader’s letter: TVyNovelas’ print-runs, and when to invest in media companies

For media people, Para:, Magazine
I eagerly read Edgar Santoyo (a member of the FCPS: School of Social and Political Sciences, UNAM)'s article, about “Espacio 2002”, a yearly event organized by Televisa to connect with Communications students throughout Mexico, and to improve its public image [Humanidades  # 232]. I agree with him that, unfortunately, the majority of professors and researchers in the field of Communications in our country, have never had the opportunity to work in media, with all the consequences this entails: Inexperience and resentment in many of them –true, ...and in many media, a “mafia-gang” style of choosing and developing new hires. I also agree that many intellectuals and researchers automatically belittle everything mainstream mass-media disseminate, as if you could exert any intellectual le