Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

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Redimensionador de tamaño de fuente

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Redimensionador de tamaño de fuente

Veracidad

© Alekss
Specialized For media people

THE WAY OUR BRAIN WORKS, AND HUMAN EXPRESSION. Implications for Literature, Media and research

In light of numerous scientific studies, and also as a result of the challenges faced in the area of artificial intelligence, today it is possible to understand and describe in great detail how our brains work.

According to some current ideological trends, we create our image of reality. However, it is not an unreal, intentionally skewed vision imposed from without, but rather one that has been validated and consolidated by our experiences, created by combining an infinite number of schemas, facts and perceptions that together constitute our mental “puzzle” of the world we live in –an image filled with distortions, gaps and flaws, true; but even more so with accurate assessments, since otherwise it would be impossible for us to survive–.

Our brains, furthermore, work in modules, using specific mechanisms, transforming our perceptions into symbols, and in turn into behaviours.
This explains why human languages are the way the are, and why literature builds stories the way it does; as well as why both language and literature really influence us, and we them, with all the advantages and dangers this entails.

The inevitability of both good and bad uses of human expression and their impact on us, explains why we have a specific mental module, innate, having the mission of detecting lies, traps and falsehoods, since they threaten making efficient decisions regarding survival.
Since we have this module, people who lie end up having no credibility, as tends to happen in the media, institutions, civil and cultural authorities, and individuals in a cyclical manner throughout history.

Later in this article we will discuss in greater detail the fascinating characteristics of brain function which are relevant to linguistic and literary studies; and the clear advantages studying Humanities and Neuroscience (non-ideologically speaking) provide for our survival.

Robert Phillips, Edelman CEO. Interview in regards to the World Trust Survey 2012
Multimedia For media people Para: Videos

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

A quick review of recent news from around the world, confirms the 2012 Edelman Barometer’s conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation.
Let’s consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas –…for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

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WHEN EVEN THE MOST COURAGEOUS CRY…

During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others…
Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.*

Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante’s movies in Mexico, offers us a privileged channel to unveiling and understanding our deeper reality ─our “true reality”, as Carlos Bousoño would say.
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The present paper illustrates the point, better than a thick volume of theoretical frameworks.

Multimedia For everybody Para: Videos

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.
And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects?
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today’s talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better…

Steven Pinker lo atribuye a la tabla rasa
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Steven Pinker: THE PRESENT FAILURE OF ELITE ART TO ATTRACT US is linked to the blank slate theory.

Steven Pinker, in his book “The blank slate; the modern denial of human nature”, gathers scientific evidence in regards to the fact that all humans are born equal in terms of those traits which are innate to our species.
This renown neurolinguist talks here about what has been discovered to be essentially human, and why this knowledge has irated so many people, despite the fact that it can save arts, media, and the humanities in general.

© Legger. Image source: DreamsTime.com
For everybody Magazine Editor's choice

Everything YOU ALWAYS WANTED TO LEARN ABOUT YOUR VOICE…, but couldn’t find whom to ask!

Our voices have an almost magical power to attract or repel other people. And in indigenous cultures –oral and rural ones, mainly–, a person’s voice IS the person, as it reflects their soul, their essence, their self. “There is no index of character so sure as the voice” (Benjamín Disraeli).

In this article we explain how we produce our voice, what impacts on it, why it sounds the way it does, and how to educate it to make a better impression on others… That is: A better impression, but without lying; only seeking to make our voice reflect who we really are. Struggling to make it beautiful, good and pleasant –yes, but because WE ARE those things as well…