Media works should dignify and show due appreciation, for domestic professions, because of how deeply both influence our family and social lives.
If we do not want to create the opposite effect, however, this must be done lovingly, knowledgeably, and with a natural respect for our culture: We do not want the audience to laugh at them, or at us, instead of realizing how much of our wellbeing, is the handywork of those who spend their lives creating homes, out of spaces that otherwise would have only been living quarters. Or perhaps not even!

Our voices have an almost magical power to attract or repel other people. And in indigenous cultures –oral and rural ones, mainly–, a person’s voice IS the person, as it reflects their soul, their essence, their self. “There is no index of character so sure as the voice” (Benjamín Disraeli).

In this article we explain how we produce our voice, what impacts on it, why it sounds the way it does, and how to educate it to make a better impression on others… That is: A better impression, but without lying; only seeking to make our voice reflect who we really are. Struggling to make it beautiful, good and pleasant –yes, but because WE ARE those things as well…

This video gives way to multiple interpretations. What few people would comment on, however, is its gnostic origin. Signals are all around it: From the word Prometheus to the eye in the triangle; to the astounding initial statement that every human being is a god, and that through the internet he/she will become omnipresent, omnisapient (will know everything and all of us), and allmighty…
This kind of signals is key to decoding its message efficiently, and to take a knowing and responsible stance in regards to the phenomena we are living.

This web is the result of a seminal discovery, expressed by an uncountable number of impartial consumer and scientific studies: That both because of personal and social reasons, the majority of us want and need  fun contents in media –that…

When we study colective aesthetics –like those modelling most popular and folk literatures, there is no way we can divorce the creator from his/her audience. Mass media, just like folk tales, feed precisely from this rich catalogue of cultural elements…

Communications media ARE in a terrible financial state; and not only in Spain, but in the better part of the Western world as well.

Last week news-programs loudly celebrated the fact that in 2010 “more Spanish films than ever before” had been shown (…!) in Spanish movie theaters; but this week only a few mentioned the fact that Madrid’s movie theaters had 9% fewer patrons than last year… (Report on the Economic and Social Conditions of Madrid’s Residents, apud “Qué” (daily newspaper), October 13, 2011, p. 4).

MacLuhan believed that “the media is the message”, because the dizzying developments in the technology we use to transmit media contents, dazzle and appeal to us in-and-of themselves –it calls out for attention like a volcanic eruption would. That said, the frenentic technological race is coming to an end –in addition to proving to be extraordinarily costly, both for the media as well as for society. …And the contents that those in power allow us to transmit, are further and further removed from what their respective societies would naturally and spontaneously choose to consume, if allowed to.

The “ropes” are on fire; and it would appear that few in the world of Communications media –traditional, electronic or digital–, are prepared to risk it all, shouting “water for the ropes!”. The majority are terrified of speaking out, and of admitting that something is terribly wrong. And therefore they are losing trustworthiness, influence, audience, and money.

As we already said on another occasion: Every nation needs media; but the media –without its people– cannot exist at all…