Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

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Redimensionador de tamaño de fuente

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Redimensionador de tamaño de fuente

Year: 2012

Robert Phillips, Edelman CEO. Interview in regards to the World Trust Survey 2012
Multimedia For media people Para: Videos

No transaction without TRUST; no trust without evidence of VALUES –But WHOSE values…?

A quick review of recent news from around the world, confirms the 2012 Edelman Barometer’s conclusions (25 countries, 30,000 persons surveyed), in regards to the remarkable loss of trust, respect and credibility, experienced by major institutions in the last few years –a crisis deep enough to negatively affect their maneuverability, and to obstruct their proper and efficient operation.
Let’s consider the case of communications media: A 40% credibility rating in countries like the USA and Europe, where people traditionally trusted their primary media companies, amounts to nothing, regardless of whether other institutions are faring worse.

In this article, including both the Edelman Barometer video and the above-mentioned information corroborating its claims, we present our analysis of how trust was lost and can be recovered. …As long as the stakeholders allow the establishment of some limits to agendas –…for their own benefit!
Not doing this would kill the Digital Society in which we have invested so much, before it can even operate to its full potential.

Specialized For media people Para:

WHEN EVEN THE MOST COURAGEOUS CRY…

During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others…
Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.*

Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante’s movies in Mexico, offers us a privileged channel to unveiling and understanding our deeper reality ─our “true reality”, as Carlos Bousoño would say.
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The present paper illustrates the point, better than a thick volume of theoretical frameworks.

Multimedia For everybody Para: Videos

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.
And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects?
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today’s talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better…