Better and more profitable media

By Blanca de Lizaur, PhD, MA, BA, Content specialist.

|

Redimensionador de tamaño de fuente

|

Redimensionador de tamaño de fuente

Creadores

Multimedia For everybody Para: Videos

THE POWER OF SOUND –…by its effects you shall know it; talk by Julian Treasure

In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.
And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects?
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today’s talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better…

© Ramon Grosso
For media people Para: Magazine

Little by little, you can grow ACCUSTOMED TO (ALMOST) EVERYTHING!

A story where “nothing happens”, may hardly prove interesting. Another one that produces in us a brutal level of anxiety, by accumulating destructive events, cannot sustain itself as the most enjoyable one –as a “long runner” product, either. In mass media, like everywhere else, the “right” seasoning is difficult to obtain, as different types of contents must be balanced and integrated to produce an enjoyable and memorable “dish”, so that it will be able to fulfill its social function without harming society. This is what this article talks about.