During the last decades, literary and media studies have merged, and enriched themselves with tools originally belonging to other disciplines: Anthropology, Sociology, Psychology, Political Sciences, Musicology, and many others…
Out of their colaboration, in fact, a new discipline was born ─that of Cultural Studies, which builds upon the seminal idea, * that every cultural product and element, responds to a certain social need, and reflects ─in a certain way, too, our social reality.*

Under this multidisciplinarian umbrella, the careful and experienced analysis of popular fiction ─like that of Pedro Infante’s movies in Mexico, offers us a privileged channel to unveiling and understanding our deeper reality ─our “true reality”, as Carlos Bousoño would say.
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The present paper illustrates the point, better than a thick volume of theoretical frameworks.

In the same way that “no action is without an equal and opposite reaction”, there are no sounds that produce no effects.
And precisely because they generate things inside of us –they change us–, sounds are powerful: Just as they make us happy or well, they make us uncomfortable or ill.
That said, what do we know about them?; what are their effects?
Do we know how to use them, both in our professional lives (for example: as a brand for our product), as well as in our private lives?
Julian Treasure is a professional who creates sounds for marketing and for communications media. And today’s talk (the video) –the first of three–, simply and brilliantly introduces us to the world of sounds. Because “hearing better”, is living better…

An intense, vertiginous, hallucinating, …and absolutely partial video about social networks.
After reviewing what the digital age is bringing to our lives, the authors conclude triumphantly that the modelling force behind this revolution is people. They call it: Socialnomics (TM).
However, and through their own acceptance, it is not the people but consumption of those who are “connected”, which is presently modeling the digital society.
If consumption drives the internet, then, agendas model internet contents -not people. That is: If we keep in mind that people who do not buy or who choose not to buy, who are not connected or who choose not to be connected, are citizens, too, and worthy of their civil rights and our respect, as well.
In other words: People are not in command in the internet (and therefore in the new society that is being built upon it), any more -or any less, than in other media in our days.
Furthermore: We dare to conclude that presently, Socialnomics (TM) implies the substitution of ideals and ideologies we had grown to take into account, for the raw mercantilization of every aspect of our lives.
Only if we realize that this is going on, will we be able to really create a digital society that is good for every human being, that takes everyone –connected or not, into account.

But this video permits us to exercise our reading abilities, in order to go deeper and further than where its authors took us. And this is its true virtue.