If it is not the readers’ fault, WHOM SHOULD WE BLAME…?
This article analyzes the consumption of cultural works in Mexico, at the end of the XXth century.
In the years elapsed since it was published, however, the number of copies magazines sell -like national papers’ and other media products’ sales, have plummeted.
Several best-selling magazines it mentions, have disappeared from the market; and others are publishing less than a fourth of the copies they did at that time, as a consequence of the very same issues this article analyzed: Creators, producers and distributors of both “high brow” (elite) and “low brow” (popular) works, have alienated themselves from their audiences, and through the continuous opposition to the latters’ values, ideas and beliefs (through both veiled and overt contestation), they have lost their consumers’ trust. And also their money.
In other words: What this article concluded, is still true, including the fact that people -even the younger generations, are reading… –yes, indeed!; but not what some would like them to read.
In the end, this is more positive for society in many senses, than the consumption of media works that would otherwise have corroded even more, the social and cultural tissue of our countries.
What we have observed is the displacement of average audiences, towards works that better reflect the latter’s values, ideas and beliefs, as we should have expected since the beginning: This facilitates the survival of the larger part of the social group and its culture –the part that has been less influenced by media in general, by the way.
Anyone could have foreseen what has happened, from a social-anthropology or systems-theories’ frames of study –we certainly did, and published it all around, while many stared at us in disbelief. Nowadays media fear for their very survival; but the social-body demonstrates a vigour and an intuition, few would have vowed for. It will soon produce new works, away from dominant content agendas, that most of us (but sadly not all), will love.