THE MYSTERIOUS CASE OF THE MISSING SPECTATOR has little to do with the Digital Revolution
The Digital Revolution (i.e.: the proliferation of the internet, personal computers, mobile/portable devices, etc.) is currently being blamed for the dramatic sales fall that traditional and electronic media are experiencing. This article, originally published in 1994, witnesses to the unfairness of this myth: The Internet was officially born in 1993, only one year before this article was written, and its reach in Mexico was still scarce at that time; yet media had already been losing sales and audiences steadily –for years in some cases, and for decades in others.
The fact is so evident that few –if any, of the media products’ sales recorded here (including a couple of national newspapers), ever recuperated their previous audiences, and many have disappeared altogether:
Contrary to professionally-generated mainstream-media contents, those internet’s contents that have been generated by the general audience (think of FaceBook, Twitter, YouTube, blogs, e-mail chains and attachments, and the like), are majoritarianly “clean” (amiable in regards to the general audiences’ values, ideas and beliefs). And people are consuming them massively, close to the verge of addiction.
Society cannot possibly deliver mass media a more conclusive message, or put its case in a stronger way.
What are they waiting for to react accordingly…?